07/18/2026
ILLINOIS BRIDES...WE’RE ENTERING OUR OFF-THE-RACK ERA! 💖
Beginning August 1, our Illinois boutique will become exclusively off the rack!
We’ve listened to what our brides need: shorter shopping timelines, more budget-friendly options, and the excitement of finding the one without waiting months for it to arrive. So, we’re creating a bridal experience built entirely around you.
✨ Every gown will be $1,495 or less
✨ Sizes 0–32
✨ Find your dress and take it home the same day
✨ Private, personalized bridal appointments
✨ The same Betty & Beau hype-girl experience you know and love
Nothing about the experience you love is changing. You’ll still have the entire boutique to yourself, dedicated time with your personal stylist, and all the celebration you deserve when you say YES!
Important note: Our gowns will remain available to order through July 31. If you currently have a gown on order with us, nothing is changing—your order will continue as planned, and our team will remain with you every step of the way!
Whether your wedding is quickly approaching, you’re shopping with a more conservative budget, or you simply love the instant gratification of leaving with your dress, this new era was made for you.
Book your private Illinois appointment at www.bettyandbeau.com
