06/08/2026
Effect of World War II on women’s fashions
There is no doubt that World War II changed the entire world in almost every way. It certainly changed women’s fashion dramatically.
During the war, fabric, nylon, silk, and other materials were rationed or redirected to the war effort (e.g., parachutes, uniforms). Governments in Britain and the US imposed strict rules.
War Production Board Order L-85 (1942) limited fabric amounts. No excessive pleats, ruffles, or full skirts. Skirts were shorter and slimmer; shoulder pads gave a structured, masculine silhouette inspired by military uniforms.
Women entered factories so practical clothes dominated. Knee-length shirtwaist dresses, wide-leg trousers, wedge shoes, tailored suits with square shoulders, and simple hairstyles that pinned up for safety. Fashion emphasized function over frills. This created pent-up demand for glamour and femininity once the war ended.