09/02/2026
My photographer texted me yesterday asking if she could delete the folder from our very first photoshoot.
I almost said yes without even looking. Then I opened it.
Back when our brand was just an idea β we were just in the sample stageβ¦trying to build awareness, we took a leap of faith and hired a photographer back when my daughter was barely tall enough to reach my hip. Now she's in high school. As they say, don't blinkβ¦
I scrolled through hundreds of photos and just sat there for a minute. That's the thing nobody tells you about building something from scratch β you're so busy trying to make it work that you don't realize you're also collecting the only proof of how small it all started. π©΅π
Natalie
Founder, Stiltbird Apparel