"All unique, All Original, All NEW ORLEANS" As indicated by our name, our business inspiration was to create and design original products that captured the unique culture and unmatched spirit of our hometown and its beloved sports teams. As indicated by our name, our original business model was designed to create products that focused on New Orleans, it’s unique culture, and beloved sports teams.
Following the COVID-19 pandemic, it became evident that we needed to reach a broader consumer base in order to be successful. Since then we have launched our UNBREAKABLE APPAREL brand and designed a unique version of the Hamsa, which we currently have printed on women’s tank tops. The shirts that comprise our FINE ART APPAREL Collection consists of individual masterpieces painted by our own Jazz Fest Artist Edward “Elvis” Perez. We have taken some paintings from his gallery and meticulously transformed them into screen printed shirts. This is a unique and unprecedented concept. We offer our customers these shirts at a price well below their true value. STILL I RISE is our newest collection created by Mathew Guerra. Mat has taken a deep powerful phrase, most popularized by the Maya Angelou poem, and added his own touch of simplistic symbolism in these designs. This concept has created the perfect marriage of imagery and meaning. In life we all face adversity, “Still I Rise” is the idea of continuing to thrive in spite of all the obstacles we must overcome. Moving forward, we plan on continuing both paths for our business model. While staying true to our slogan, “All unique, all original, all New Orleans,” we understand that higher success will be achieved by reaching a broader consumer base. The commonality that all future designs will share is to provide products that people can wear that will illicit emotions such as pride, strength, or passion. We aim to create designs that go deeper than the cotton and polyester they are printed on. We want our customers to feel the spirt of the design.
