Estella

Estella Organic, handcrafted baby gifts since 2002
With love from NYC 🚕🍎🌭🥨
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Nobody told you that becoming a dad in New York City would feel like this.Like the city you already loved just got a who...
06/17/2026

Nobody told you that becoming a dad in New York City would feel like this.
Like the city you already loved just got a whole lot louder. A whole lot softer. A whole lot more yours.
This one's for you. 🗽

9 days. The gift that says you actually know him.Our NYC Embroidered Gift Set is gift-boxed and ready to go. Orders plac...
06/14/2026

9 days. The gift that says you actually know him.
Our NYC Embroidered Gift Set is gift-boxed and ready to go. Orders placed by June 17 ship in time for Father's Day.
Link in bio. 🗽

NYC's Best Parks for a Baby's First Birthday 🎂Bethesda Fountain. The Long Meadow. The Hudson at golden hour.New York giv...
06/12/2026

NYC's Best Parks for a Baby's First Birthday 🎂
Bethesda Fountain. The Long Meadow. The Hudson at golden hour.
New York gives you the most beautiful backdrops in the world for the moment baby turns one — you just have to pick the right one.
Save this for when the planning starts. And send it to the NYC mom who needs it.
🔗 First birthday gift sets in bio.

06/11/2026

Girl dads don't just raise daughters. They show them what a man who shows up looks like.
That's the most important thing you'll ever teach her.
Happy Father's Day to every dad who is her first safe place. ❤️
📹

06/08/2026

The city gets in your blood. Turns out it gets in your babies' onesies first. 🗽
Happy early Father's Day to every NYC dad doing the most. 🚕🍎

06/06/2026

The moment it all changes. 🖤
No gift prepares you for this one.
📹

The city. The rattles. The onesie. All of it — made for the dad who can't wait to share every corner of New York with hi...
06/05/2026

The city. The rattles. The onesie. All of it — made for the dad who can't wait to share every corner of New York with his baby.
NYC-embroidered onesie. Taxi rattle. Apple rattle. Pretzel rattle. Organic cotton throughout. Handknit by artisans. Gift-boxed and ready.
Father's Day is June 21. Ships in 1–2 business days.
Link in bio → NYC Embroidered Gift Set

We waited 25 years for this.Turns out the whole city waited — including the babies who have absolutely no idea what a pi...
06/03/2026

We waited 25 years for this.
Turns out the whole city waited — including the babies who have absolutely no idea what a pick-and-roll is.
There is something about watching the Knicks in the Finals with a newborn on your chest that no one warned you about. The baby is just vibes. Pure, unbothered, zero-stakes vibes. And somehow that makes it better.
Save this for every NYC parent watching Game 1 tonight with a baby who thinks the crowd noise is just a very loud lullaby. 🏀

P.S. If that baby needs a gift as NYC as this moment — link in bio.

What your baby actually needs from their dad. (Hint: it's not the grand gestures.)We went to the research — Dr. Kyle Pru...
06/02/2026

What your baby actually needs from their dad. (Hint: it's not the grand gestures.)
We went to the research — Dr. Kyle Pruett at Yale, Dr. John Gottman, Zero to Three, Dr. Ed Tronick — and the answer keeps coming back to the same thing.
The floor time. The 7 AM showing up. The 15 minutes with a rattle and nowhere else to be.
Save this for the dad in your life who needs to hear it. 🗽

05/30/2026

Manhattan in May = paper runway, audience of two, full commitment. 🗽
NYC babies start early.
The NYC Print Bodysuit — taxis, hot dogs, pretzels, the whole city, hand-printed on organic cotton. Made in NYC since 2002.

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