Estella

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Estella Organic, handcrafted baby gifts since 2002
With love from NYC 🚕🍎🌭🥨
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https://linkin.bio/estella

Field report on this plush: survived 30 meltdowns, 3 cross-room throws, 4 spit-ups, and one extremely dramatic bath-time...
10/08/2026

Field report on this plush: survived 30 meltdowns, 3 cross-room throws, 4 spit-ups, and one extremely dramatic bath-time protest.

Still soft and still standing.

Shop now at our link in bio.

Nap time, but make it adorable. This little guy isn't going anywhere without his best friend. Shop our plush pals at the...
10/06/2026

Nap time, but make it adorable.

This little guy isn't going anywhere without his best friend.

Shop our plush pals at the link in bio.

In 20-plus years we've grown from a small NYC studio into a brand 55,000+ families trust, and honestly, we're prouder of...
10/01/2026

In 20-plus years we've grown from a small NYC studio into a brand 55,000+ families trust, and honestly, we're prouder of that than any of the magazine features.

Head to our link in bio to see what the fuss is about 🗽🍎

09/29/2026

The perfect pajamas for the apple of your eye, soft, organic, and stitched for sweet dreams (and the 2am wake-ups) 🍎

Get yours at our link in bio.

We don't cut corners, even on the little things. Since day one, organic cotton and handmade by artisans, no exceptions. ...
09/24/2026

We don't cut corners, even on the little things. Since day one, organic cotton and handmade by artisans, no exceptions. 🤍

Shop the collection — link in bio.

Ten fingers, ten toes, and apparently zero interest in being put down 🥹
09/22/2026

Ten fingers, ten toes, and apparently zero interest in being put down 🥹

We started Estella over 20 years ago in a city that doesn't do anything halfway, so neither do we.Every piece we make is...
09/17/2026

We started Estella over 20 years ago in a city that doesn't do anything halfway, so neither do we.

Every piece we make is designed here and built to survive a stroller commute and a subway nap 🗽

Head to our link in bio to shop for your little New Yorker now.

09/15/2026

Hailing a cab has never been this cute. 🚕 Our taxi print is basically a rite of passage for a NYC baby.

Shop it now at our link in bio.

Erewhon regular in training 🥑 🕶️A playful mix of baby essentials and LA inspired favorites, made for welcoming their new...
09/09/2026

Erewhon regular in training 🥑 🕶️

A playful mix of baby essentials and LA inspired favorites, made for welcoming their newest little star.

Shop now at our link in bio ✨

Before they can walk a single block, they're already a little New Yorker. The Goodnight NYC Bodysuit puts the skyline, t...
08/21/2026

Before they can walk a single block, they're already a little New Yorker.
The Goodnight NYC Bodysuit puts the skyline, the Statue of Liberty and a lone taxi on the softest organic cotton — the outfit that makes the city feel like home from day one.
Shop it at the link in bio.

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New York, NY

Telephone

+16465375566

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