Grafletics

Grafletics Portland, Oregon and PNW Inspired Apparel, Gifts and Souvenirs. http://www.grafle Portland & Oregon designed apparel, gifts and souvenirs.

http://www.grafletics.com

Spring means coaching my daughter’s U14 team … and designing the merch.Our program turned 30 this year, so I built a WL...
04/24/2026

Spring means coaching my daughter’s U14 team … and designing the merch.

Our program turned 30 this year, so I built a WL mark in a typeface called Cooper Black. It’s playful, with a throwback feel and I gave it some life with a character running downfield holding a lacrosse stick.

It started as one idea. Now it’s on everything we wear…t-shirts, hats, shooter shirts, you name it.

We mix in surprise drops on game day for our coaches and board members. Same idea as a pro team unveiling an alternate uniform, just on a smaller scale.

We’re in the fortunate position to shoulder the cost of the gear we make for the program. It’s one of the blessings of my life.

Tomorrow I get to walk up to our coaches and say “here’s your new hat” and watch their reactions.

At the end of the day, it’s not really about the merch, it’s about the people and how it connects us. Sports and graphic design have been lifelines for me, this is my love language.

Looking forward to the games tomorrow. Go lions!

As most of you know, we cut our teeth as a brand in Portland.I started this thing in my garage over 13 years ago.What so...
04/23/2026

As most of you know, we cut our teeth as a brand in Portland.
I started this thing in my garage over 13 years ago.

What some of you might not know…
I grew up on the East Coast with a single mom who worked full time. Latchkey kid. Apartment life.

So it’s not lost on me that we just flew to California with my family for a shoot tied to our small business and Sacramento Republic FC.

That wasn’t my experience growing up.
And it’s not something I take lightly.

When I leave this earth, I want my kids to remember what we built…what it felt like…and what it actually takes to bring a vision into the real world.

They’ve seen it locally in our stadiums, retail partners, pop-ups, street fairs, etc. But it’s different when you get on a plane and go make it happen somewhere else.

At the end of the day, we’re a family of athletes and artists.
Grafletics has become the platform we get to share that through.

Our roots are in Oregon with our branches are expanding into new markets. That’s always been the goal, hence the name Grafletics and this is the proof.

Evolution is a good thing.

I’m taking the wisdom I’ve gained here…the wins…the losses. The good, bad and ugly. Packaging them up, filtering them out and striving to create winning appeal and merchandising programs for our prospective and existing clients.

This one hit different for another reason too.
My wife’s from Davis, with deep roots in Gold Country.
When we’re down there, we stay with her lifelong friends—the Robinsons.

So we brought them into it.

What started as a shoot turned into something bigger.
Two families. Eight kids. A new stadium (for us) before the match.

It was chaotic. Took a lot to pull together.
But we made it work.

If you’re a parent, you get it.

These are brand assets we get to share.
But they’re also memories we’ll keep for life.

A pivotal moment for our brand as we keep building and evolving.

I’ve always been drawn to secondary cities.Places like Albuquerque, Santa Fe, Sacramento, Tacoma, Baltimore, Portland, e...
04/16/2026

I’ve always been drawn to secondary cities.

Places like Albuquerque, Santa Fe, Sacramento, Tacoma, Baltimore, Portland, etc. Cities with real character and strong local pride, but often limited options when it comes to well-designed, everyday gear.

It’s part of what’s shaped how we think about Grafletics. The goal has always been to expand beyond our home market and help serve places like these in a more thoughtful way.

Our collaboration with Sacramento Republic was a step in that direction.

This wasn’t about over-designing anything. It was about understanding what already existed, identifying assortment gaps and building into them using core branded assets.

A tri-blend tee that makes sense in the Sacramento heat. A women’s box tee that adds something new to the mix. Heathered fabrics on the youth side to keep things comfortable on match day.

We also introduced a quarter zip that’s already found its way into the club’s day-to-day. One of their executives wore it while announcing the new stadium, which says a lot about how the product is being adopted internally.

For us, that’s the win.

I’ve always been drawn to secondary cities.Places like Albuquerque, Santa Fe, Sacramento, Baltimore, Portland, etc. Citi...
04/16/2026

I’ve always been drawn to secondary cities.

Places like Albuquerque, Santa Fe, Sacramento, Baltimore, Portland, etc. Cities with real character and strong local pride, but often limited options when it comes to well-designed, everyday gear.

It’s part of what’s shaped how we think about Grafletics. The goal has always been to expand beyond our home market and help serve places like these in a more thoughtful way.

Our collaboration with Sacramento Republic was a step in that direction.

This wasn’t about over-designing anything. It was about understanding what already existed, identifying the gaps, and building around them using their brand assets.

A tri-blend tee that makes sense in the Sacramento heat. A women’s box tee that adds something new to the mix. Heathered fabrics on the youth side to keep things comfortable on match day.

We also introduced a quarter zip that’s already found its way into the club’s day-to-day. One of their executives wore it while announcing the new stadium, which says a lot about how the product is being adopted internally.

For us, that’s the win.

Helping build something that feels right for the market, and actually gets worn.

One of my favorite parts of the job… getting out of the studio and into the environments we’re designing for.We spent ti...
04/08/2026

One of my favorite parts of the job… getting out of the studio and into the environments we’re designing for.

We spent time in Sacramento working on this collection with // Walking the neighborhoods, shopping, paying attention to what people wear, how they show up on game day, etc.

When it came time to shoot it, we kept things close to home. My wife grew up in the area, so bringing her and one of her lifelong friends into the process was meaningful.

It also gave our kids a chance to be part of it, creating a new experience for them in a place that already holds a lot of history for our family.

We partnered with a local photographer and kept the whole thing pretty natural. Creating imagery that feels true to the place the product lives in.

We also have fun while doing it!

One of my favorite parts of the job… immersing myself in the environments I design for.You get to see what people wear, ...
04/07/2026

One of my favorite parts of the job… immersing myself in the environments I design for.

You get to see what people wear, how they engage, the food they eat, and ultimately how to best serve the client.

This past week we traveled as a family to .

We’ve been working on a 9-piece collection that I’ll be sharing over the coming days. Also, Sactown food recommendations and places to visit in this Fridays edition of the GAzette.

Once a year we reimagine our Soccer City USA tee, and this is our 2026 edition.The graphic recipe:1/3 custom Soccer City...
04/06/2026

Once a year we reimagine our Soccer City USA tee, and this is our 2026 edition.

The graphic recipe:
1/3 custom Soccer City script
1/3 a typeface I’ve been loving called Sneaker
1/3 an illustrative rose on the back

Printed on soft 100% US ring-spun cotton in Classic Pine and Vintage Black.

Three local businesses joining forces to make it happen.🌹

Available in-store at or online.

Once a year we reimagine our Soccer City, USA Tee and this is it for 2026. Here’s the grafic recipe:1/3 custom Soccer Ci...
04/06/2026

Once a year we reimagine our Soccer City, USA Tee and this is it for 2026.

Here’s the grafic recipe:

1/3 custom Soccer City script
1/3 a new typeface I’ve been loving (called Sneaker)
1/3 illustrative rose in the back

Garments are soft 100% US ring spun cotton in classic pine and vintage black.

That’s it.🌹

Available in-store at or online.

Part of a larger capsule, this 40 Year Tursi graphic is built to stand the test of time.The goal was simple: Channel wha...
03/20/2026

Part of a larger capsule, this 40 Year Tursi graphic is built to stand the test of time.

The goal was simple: Channel what a graphic tee felt like in 1986. Bold, direct, and made to be worn hard.

“TURSI” is stacked four times, each line representing a decade as a specialty soccer retailer here in Portland.

Maroon felt right…pulling from the warm tones in the graphic, while vintage black was a no-brainer.

Every piece is finished with custom woven and interior labels. Hearing that past and current employees are picking these up…that’s what it’s all about.

Here are snaps of our reissued Stadium Blueprint Tee - The home of Soccer City USA. If you didn’t know here are some fun...
03/19/2026

Here are snaps of our reissued Stadium Blueprint Tee - The home of Soccer City USA. If you didn’t know here are some fun facts to go with it:

1. Originally known as Multnomah Field, this location has hosted sports since 1893. That’s 130+ years of sports people!

2. The stadium was built by the in 1926 for about 500k.

3. It’s one of the oldest active stadiums in the U.S. Among major pro sports stadiums it ranks third behind Fenway Park (1912) and Wrigley Field (1914). It’s the oldest in pro soccer.

We’re fortunate to have this gem in our back yard. Years ago we did a photoshoot inside the stadium. When you look up at those historic rafters they tell a story. I’m not sure exactly what story, but it’s there and you can feel it.

It’s as if the pitch turned itself into a hat. Here are the notes on the Soccer City USA Sueded Trucker Caps:1. The fit ...
03/18/2026

It’s as if the pitch turned itself into a hat. Here are the notes on the Soccer City USA Sueded Trucker Caps:

1. The fit is dialed, no need to curve the brim, unless you prefer looking through a tunnel.

2. Two-color options: Let’s face it, not everyone’s built to rock kelly green. To combat that there’s also a cool grey, it goes with everything.

3. This is a partnership with and that’s where you can find them in-store.

4. We also have them online

5. If that puff embroidery doesn’t stir your soul, then I don’t know what does.

6. Do you prefer paying $60 for a made in USA hat? Me either, although sometimes I do. These are decorated right here in Portland.

7. If I’m honest, I think we’ve got the best inside hat label in the game. I think about it way too much.

8. I stole the Soccer City USA script from a magazine article in 1975. Just kidding, it came from my brain with no other reference other than I thought it looked cool.

9. Did I mention you can buy these at

10. If I keep my head down and keep working, what are the chances I could get bring these back when/ if Grafletics turns 40? Tunes out 27 years from now I’ll be 75. I like those odds.

Designed the packaging for this limited edition chocolate bar with + + // Head over to MIO while the gettin’ is good....
12/02/2025

Designed the packaging for this limited edition chocolate bar with + + // Head over to MIO while the gettin’ is good.🤤

Address

7013 SE Milwaukie Avenue
Portland, OR
97202

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 11am - 5pm

Telephone

+15037808784

Website

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