07/30/2026
The smallest details are often the ones people remember.
When we create a collection with a club, we think beyond the product itself. Even something as simple as a hang tag becomes part of the experience.
For this upcoming collaboration with New Mexico United, we designed a custom tag in the club’s colors that introduces both brands together.
At the bottom you’ll notice a small detail: “Designed by Rick Gilbert.”
I didn’t put my name there for recognition. I put it there for accountability.
When your name is on something, it has to meet your standard. It’s a reminder to myself that every decision…from the first sketch to the final production sample should be worthy of signing.
In an age of AI and increasingly faceless products, I think there’s value in knowing a real person stood behind the work.
Even the details were intentional. The white cord echoes the signature mark, while the gold safety pin complements the club’s colors.
Craftsmanship lives in the details.
New Mexico has a special place in our family’s story. Jules and I were married in Santa Fe, her family called it home for many years, and we’ve proudly worked with Ski Santa Fe for nearly a decade.
I can’t share the finished product just yet—we always let our partners make that announcement first—but I’m excited for supporters to see what we’ve created together.
Thank you, New Mexico United for trusting us with this project.
Designed To Represent.💯
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