Op. RIA

Op. RIA Woven by strength and unity, Manufactured for your trials and tribulations. They're more than fabric-It's a symbol of standing together.

05/02/2026

More than just the veterans are affected by their absence, causing a ripple within the family. Many catching themselves staring at an empty void that used to illuminate. Join our mission in support for the warrior in your life, Operation. RIA

Roderick Pooi, a 92 Gulf culinary specialist. Grew up in a modest, middle-class household. His father worked for Ebara I...
04/05/2026

Roderick Pooi, a 92 Gulf culinary specialist. Grew up in a modest, middle-class household. His father worked for Ebara International, usually working 14 hour days. Rod’s mother spent over 20 years as a PE teacher. Teaching him hard work through strong work ethic and perseverance. Being the oldest brother to three other siblings induced him to be a guiding force, helping shape their values and character through actions and attitude. Demonstrating strength and compassion, inspiring those around him to stay true to themselves and face life's challenges with confidence as his parents taught him.

His motivation to join the military was driven to inspire his younger twin brothers and honor his family’s military legacy, as his grandfather served in Vietnam. Rod wanted to help those who couldn’t defend themselves, a conviction reinforced by his father’s encouragement to make his own choices.
Off he goes to Fort Jackson, South Carolina May of 2016 to complete his Basic Training. Recalling the experience like any other cadet, consistent physical training, practicing a high level of attention to detail while getting yelled at. Relating the experience to the movie “Full Metal Jacket”. Although assigned as Culinary specialist, he’d also maintain communications for his unit. Living the infamous “hurry up and wait” life, his line of work would take a drastic turn when assigned to “The Covid-19 Mission” June, 2020. Showcasing his adaptability and compassion to help others by assisting with 19 testing sites in Nevada, transporting aid and other essentials through the state.

Finishing his service May, 2022 although he recognizes the good the military has done for him. Roderick couldn't shake off the realities of his service, some respect it while others criticize. Unknowing that his sense of purpose was to help those that couldn’t help themselves. Roderick remains proud of service, advising others to take that chance on their own accord. “Dont be afraid, it will change you for the better” encouraging to do their own research and join under your own agenda. When asked if he would do it again “yes, i would do more years. I miss the camaraderie”

***Start message***The UH-60 Blackhawk with a radiant halo portraying the Helicopter seen at night. Standing as a powerf...
03/28/2026

***Start message***

The UH-60 Blackhawk with a radiant halo portraying the Helicopter seen at night. Standing as a powerful symbol of the dedication and sacrifice from these veterans who serve and protect tirelessly around the clock. With the halo emphasizing their relentless efforts, highlighting that there are no breaks in their line of work day or night. As committed as they are, we are just as committed to honor the continuous tribute from these relentless warriors. Our logo in the warriors collection is a visual reminder that their mission is never over, neither is ours at Op. RIA. Hoping to spread unity during these times of chaos, celebrating the valor and contribution from these women and men

Join us in honoring these veterans, every garment and story is a testament to the enduring power of teamwork and perseverance. Free shipping on all garments and 10% of proceeds is donated to The Gary Sinise Foundation. Join the mission and help spread the cause.

-DB

***End Message***

Joseph F Rasmussen-Jimenez, Current F-35B Aviation Mechanic. Recalls a harsh but humble upbringing. A childhood marked b...
03/21/2026

Joseph F Rasmussen-Jimenez, Current F-35B Aviation Mechanic. Recalls a harsh but humble upbringing. A childhood marked by hardship and adversity. Raised by a single mother, although physically present was emotionally absent leading to a minimal influential impact. Relying on himself, constantly in the streets by the age of 6. In and out of homes, homeless some nights with no role model in sight. This tumultuous upbringing had a profound impact on his life, leading him down a bad path while in high school. Growing tired of his struggles, Joe refused to let his circumstances define him. Channeling this into a life of purpose, venturing to join the US Marine Corps.

Completed boot camp with ease February, 2023 at MCRD San Diego. Transferring thereafter to Pensacola, Florida for his Initial basic aviation training. Eventually finishing his prerequisites at Eglin, Florida receiving his A&P license and becoming an F-35b Aviation Mechanic. His work consists of maintaining 10 F-35B’s and their complex systems. Thoroughly inspecting these $110 million jets, fixing any issue that may affect its performance and ensuring the safety of their pilots. He even found himself off the clock reading up on procedures, staying on his toes as there’s no room for error in his line of work. Joe believes his time in service has influenced him in a positive way. Allowing him to keep upright, providing enough to grow not only in a career but within himself personally.

Nearing the end of his service, grateful for the change in mindset but also crediting he wouldn’t be half the man if it weren’t for those early on trial and tribulations. Learning to take what is thrown his way and adapt. Taking each day as an opportunity to better himself, focusing on his family, health and career. Advising those looking to enlist “enjoy the experiences, take it day by day but also be cautious and careful who you associate yourself with” Encouraging those to push beyond their limits and let no circumstance define you. When asked if he’d do it all over again- Joe answers “Yes, I would do it all over again with minor adjustments throughout the process.”

*** START MESSAGE***The UH-60 Blackhawk, a workhorse of the skies and one of the pillars in our warriors collection. Bui...
03/14/2026

*** START MESSAGE***

The UH-60 Blackhawk, a workhorse of the skies and one of the pillars in our warriors collection. Built for strength and resilience this aircraft is used to transport an 11 person unit, high-tech evacuation of wounded personnel, search and rescue, infiltration and exfiltration. An unstoppable force that ensures our warrior makes it home, embodying more than just a helicopter. Our Black Hawk logo symbolizes the sacrifice, loyalty and commitment from these men and women who protect and serve alongside each other in the front lines. Our garments inspired by the Blackhawk, capable of withstanding the harshest trials, exemplifying the power of unity.

Join us in honoring the valor and contributions of these veterans, every garment and story is a testament to the enduring power of teamwork and perseverance. Free shipping on all garments and 10% of proceeds is donated to The Gary Sinise Foundation. Join the mission and help spread the cause.

-DB
**END MESSAGE***

Gustavo Gomez, a former Combat Engineer (12B) in the United States Army, was raised in a traditional Mexican household. ...
03/08/2026

Gustavo Gomez, a former Combat Engineer (12B) in the United States Army, was raised in a traditional Mexican household. He grew up in a home where his parents worked hard to ensure their children never had to worry about basic needs.
Gustavo remembers his childhood as one filled with freedom, adventure, and strong family values that helped shape the person he would become. During high school, Gustavo describes himself as a “C” student who struggled to find direction and motivation. After graduating in 2008 with no clear plan for his future, he realized he needed a change. Wanting to leave his hometown and experience something new, he decided to join the United States Army, seeing it as a chance to challenge himself and build a better life.

Gustavo began boot camp in January 2013 at Fort Leonard Wood, Missouri. Although the training was physically and mentally demanding, it proved rewarding and helped him develop discipline, resilience, and confidence. After completing training, he prepared for deployment and was assigned to a route clearance unit specializing in vehicle operations. During his deployment to Afghanistan, Gustavo operated the HUSKY, a vehicle designed to detect improvised explosive devices (IEDs), and also served as a gunner operating the CROWS system.
As his time in the Army came to an end, Gustavo reflected on how deeply the military had shaped him. It gave him purpose, discipline, and determination. With that foundation, his transition to civilian life was smooth. He enrolled in college using the Post-9/11 GI Bill and began classes as soon as possible.

Today, Gustavo holds a Bachelor’s degree in Business Administration and is pursuing his MBA while working at the university. He also participates in local boards and supports community initiatives. When advising others about enlistment, he says, “There’s a brotherhood in the military that you can’t get anywhere else.” When asked if he would do it again, he answers without hesitation: “Yes. It was one of my favorite times of my life.” His experiences transformed his outlook on life, helping him become more structured, responsible, and focused on long-term goals for himself and his community now

***START MESSAGE***Our saluting soldier, one of the three staples in our warrior collection. Consisting of a half staffe...
03/01/2026

***START MESSAGE***

Our saluting soldier, one of the three staples in our warrior collection. Consisting of a half staffed flag to honor those who've fallen. Our lone soldier paying respect, a symbol for those who keep on fighting. Accepting the things they cannot change, courage to change the things they can and wisdom to know the difference. From hardship not only affecting them, but the village that built them. Unknowing when their warrior may return. Our saluting soldier stands as a beacon for their purpose to be captured and every story never to be lost. Whether you're a retired vet seeking comfortability, or a young soldier needing a pump cover. These Unisex Crewneck Sweatshirts are tailored for strength and unity, being vigorous enough for a soldiers trials, while comfortable for a supporting member. Free shipping on all garments and 10% of proceeds is donated to The Gary Sinise Foundation. Join the mission and help spread the cause.

-DB
***END MESSAGE***

Kyle Henderson, raised as an American country kid who loved hunting and fishing, eventually discovering a passion for th...
02/21/2026

Kyle Henderson, raised as an American country kid who loved hunting and fishing, eventually discovering a passion for the rodeo and bull riding. Natural-born patriot coupled with the support of his loved ones, would make it irrefutable that the military was in his future.
His deep love for America and commitment to protect the constitution and its citizens was his ”why”. In 2019 just weeks after graduation, he’d ship out to basic training. Soon becoming a Hull Maintenance Technician (HT2), not the most glamorous work. Ranging from welding and metalwork to working in sewage systems aboard ships. During service, Kyle would eventually reignite his passion in bull riding. Showing shipmates his talent and country roots.
In 2024; Just after his service, he embarked on a three-month road trip from San Diego to Alaska and Colorado Springs, helping rediscover himself. Stagnant after, his harsh reality kicks in. A lot of Kyle's trials rose from his transition back to civilian life, navigating emotional and practical challenges. His advice to those future service members is to deeply reflect their “why” behind serving. Embrace the suck and highly encourages self research, ensuring it aligns with future goals. When asked if he would do it all over again, he replied “ Absolutely. wouldn’t trade the experiences or the camaraderie for anything, my time in the Navy shaped me into the man I am today.” His service and the bonds he formed continue to influence his life, reminding him of the sacrifices made and the strength gained.

Lucca Krick Budija, a L22A United States Navy sailor, currently serving his 7th year as a pharmacy technician stationed ...
02/14/2026

Lucca Krick Budija, a L22A United States Navy sailor, currently serving his 7th year as a pharmacy technician stationed in Iwakuni Japan. Raised in a house riddled with three brothers, found himself in constant competition and adversity. Ignited by the passion to prove others wrong, and to overcome the unthinkable.
Struggling with his sense of identity but guided by a high school wrestling coach/recruiter, Lucca embarked on his next trial in life. To make every effort to become a navy seal, a complete 180 from his original college plan. He would knock the prequisites out of the water, exceeding both physical and academic standards. But no amount of preparation can prepare for the strenuous training he’d endure. Narrowly just short of qualification, being reclassified to Hospital Corpsman Pharmacy Technician.

Although not his expected outcome, his why leaves him persistent in wanting to become something greater. His service includes participation in Humanitarian missions such as "Continuing Promise” in 2023 where he traveled to five South American countries working 18 hour days, providing vital medical aid to communities with limited access to healthcare.one of his memorable moments was experiencing a 15-man overboard on his birthday, every sailor made it out safe.
As his service comes to a close, he reflects deeply on his sense of purpose. His why behind joining was “why not”, a reminder that in a world full of doubt it doesn't hurt to try. Regardless of the outcome, he still stands tall and proud for the path his service has carved for him. From his accomplishments in the service, to meeting his lifelong brothers and loving wife. We asked if he would do it all over again, he replied “Absolutely. It has shaped me into the man I am today and given me the clarity to know what I do not want to become: a statistic”

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