Franco's Fine Clothier

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Franco's Fine Clothier For more than 50 years, Franco’s has been part of Richmond’s retail legacy, helping generations of men look and feel their best.

Visit us on Lakeside Avenue or at Short Pump Town Center. When the quality shows, it must be Franco’s. Franco’s story began in Tuscany, Italy in 1946 when a young Franco Ambrogi learned to sew from his mother. After moving to Richmond, he quickly gained recognition as one of Richmond's finest tailors. In 1972, the first Franco's menswear store opened on Lakeside Avenue. READ MORE HERE: https://www.francos.com/pages/our-story

🍂Our JOHNNIE-O Fall Event is coming to Franco’s this Saturday! 🍂We’re excited to welcome back our Johnnie-O representati...
10/15/2026

🍂Our JOHNNIE-O Fall Event is coming to Franco’s this Saturday! 🍂

We’re excited to welcome back our Johnnie-O representative with the latest styles of the season and fresh ideas for your wardrobe. Stop by to explore new favorites for work and weekends—and enjoy exclusive event-day incentives throughout the day!

Saturday, October 17 | 10 AM–6 PM
Franco’s Short Pump Town Center

We can’t wait to see you!

10/14/2026
FRI & SAT // Men's Footwear & Accessories!! Great style is in the details! Join us for our special event featuring Allen...
10/13/2026

FRI & SAT // Men's Footwear & Accessories!!

Great style is in the details! Join us for our special event featuring Allen Edmonds footwear, Bosca leather accessories, and American Optical eyewear. Explore beautifully crafted shoes, handsome leather wallets, belts & bags, and legendary AO eyewear that adds great style to your look. Whether you’re refreshing your own collection or finding a thoughtful gift, discover an amazing collection of men's finishing touches you’ll enjoy long after the season ends.

FRIDAY at Lakeside (10-6 PM)
SATURDAY at Short Pump Town Center (10-6 PM)

Additional Merchandise on Hand + Exclusive Event-Day Incentives!

A little gold goes a long way. This blue-gray Canali jacket features a subtle plaid with warm golden accents, complement...
10/12/2026

A little gold goes a long way. This blue-gray Canali jacket features a subtle plaid with warm golden accents, complemented by a crisp light blue shirt and a gold tie with a navy geometric pattern. A handsome combination for fall.

Stop in and see us!

LAKESIDE - 5321 Lakeside Ave
SHORT PUMP TOWN CENTER - 11800 W Broad St

Today’s the day! Our Peter Millar Trunk Show starts at Franco’s—with exclusive event-day pricing!🎉Our Peter Millar repre...
10/09/2026

Today’s the day! Our Peter Millar Trunk Show starts at Franco’s—with exclusive event-day pricing!🎉

Our Peter Millar representative is here with an expanded selection of great looking sportswear, outerwear and beautifully tailored pieces. Find looks you’ll love for work and weekends—and take advantage of the special pricing.

• Today, 10–7 pm: Franco’s Short Pump Town Center
• Saturday, 10–5 pm: Franco’s, 5321 Lakeside Ave.

Stop in, find your new seasonal favorites!

Soft suede. Sharp style.Our latest collection of suede loafers offer unmistakable style with optimal comfort underfoot. ...
10/07/2026

Soft suede. Sharp style.

Our latest collection of suede loafers offer unmistakable style with optimal comfort underfoot. Pair them with a suit or keep it casual with jeans—they’ll look great with both.
Shown: from our Peter Millar footwear collection.

Your favorite jeans called. They want a Peter Millar shirt. 😉Find your next favorite at Franco’s—stop by the Peter Milla...
10/06/2026

Your favorite jeans called. They want a Peter Millar shirt. 😉
Find your next favorite at Franco’s—stop by the Peter Millar Trunk Show this Friday (Short Pump) and Saturday (Lakeside) and try on a few! We'll have special pricing in honor of the event!⭐

Looking good is only part of the story. Smelling good? That’s the finishing touch. Explore our grooming products and fra...
10/05/2026

Looking good is only part of the story. Smelling good? That’s the finishing touch. Explore our grooming products and fragrances at both Franco’s stores.

🍂Our Peter Millar Event returns Oct 9 & 10th!! Preview our gorgeous in store collections - along with additional pieces ...
10/03/2026

🍂Our Peter Millar Event returns Oct 9 & 10th!! Preview our gorgeous in store collections - along with additional pieces brought in by our Peter Millar representative - exclusively for this event!

Find the perfect pieces for your seasonal wardrobe and take advantage of our exclusive event day savings!

📅 Friday, Oct 9 | 10–7 at Short Pump Town Ctr
📅 Saturday, Oct 10 | 10–5 at Lakeside

Address

Richmond, VA

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