06/26/2026
We get asked all the time why we chose print-on-demand instead of printing hundreds of shirts at once.
The answer is simple: we wanted to build a better brand.
Instead of guessing what people might buy and filling shelves with inventory, we only print what is actually ordered. That means less overproduction, less waste, and no boxes of shirts sitting around hoping they’ll sell.
It also gives us something most apparel brands can’t offer…
More designs.
Because we’re not tying up thousands of dollars in inventory, we can keep creating new ideas and growing the collection instead of deciding which designs are “worth the risk.”
The fashion industry is one of the most resource-intensive industries in the world, and overproduction is a big part of that problem. While one small business won’t change the industry overnight, we can choose a smarter way to build ours.
Every Afro Wally shirt is printed just for you.
Less waste. More creativity. More designs.
That’s why we chose print-on-demand.