Lorecycle

10/27/2026

Your feet are unique- your shoes should be too.

Lore’s proprietary Morphic technology has unlocked custom production like never before. Try for yourself- love your shoes after 30 days or we’ll rework them til they’re perfect, rebuild a fresh pair with any necessary changes, or refund in full.

Start by scanning right at home or in store at any of our global locations. Lore.cc

Drake Deuel in the Legend Pro Road.

10/23/2026

Lore Customer Anne Elliot chasing podiums in her custom Legend Pros. With a 30 day perfect fit guarantee, love your pair or we’ll work with you until you do- or your money back. No risk to build.

7-9 weeks to craft your pair, get started at Lore.cc

10/23/2026

Did you catch ’s attempt to take back his KOM from ? Full video linked in bio.

10/20/2026

10/20/2026

Conventional shoes have to fit everybody, and therefore fit nobody. An off the shelf shoe that comes in a range of lengths and widths still doesn’t account for your unique toe lengths, instep, bunions, and certainly not your heel anatomy.

The beauty of a custom Lore shoe, crafted from a 3D scan of your foot, is the ability to build a rigid structure where you want hold and stability. The unprecedented heel hold is one of the first things customers rave about when trying their shoes for the first time.

Your bespoke pair is just a scan away. Lore.cc

10/19/2026

A beautiful descent. Drake Deuel in his custom Legend Pro Road.

10/15/2026

Did you catch Colby Pearce’s take on cleat position? Colby here with the Legend Pro Road, where hole positioning is determined by your unique metatarsal anatomy. You choose the pattern preference: Look/Shimano or native Wahoo. Then based on your foot scan, your first and fifth metatarsal bone positions are marked for precise cleat adjustments.

Catch Colby’s highlights here or head to link in bio for the deep dive.

10/15/2026

Full custom for the off road experience.

Start your build at Lore.cc

10/12/2026

Once you experience custom, there’s no going back. Take it from Lore’s newest addition to the roster, Drake Deuel.

Scan and order from anywhere in the world- any foot size and shape. Lore.cc

10/10/2026

POV: your shoes actually fit your feet.

Alex Yokubison out for a wet one today in his custom Legend Pro OR.