Dietz Mclean Optical Company

10/15/2026

☀️A Transitions Gen S Lens is ultra dynamic and ultra responsive to light!

Transitions offers a spectacular color palette. 🎨
Transitions is a premium brand of photochromatic lenses designed to appear clear when inside but then darkens when exposed to sunlight.

👓Transitions is an excellent enhancement for your everyday eyeglasses.

 

10/07/2026

Join us for a trunk show at our Bitters Road location 12 to 5 today (October 7.) 🧳👓

Atelier Next by Silhouette unites pioneering materials, precision technology and master craftsmanship.

From ethically-sourced horn and zero-waste titanium to 23k gold and boundary-pushing design, noble materials are transformed by innovative craftsmanship into high performance couture eyewear.

📍Dietz-McLean Optical is located at 300 W Bitters Road, San Antonio, TX 78216

10/06/2026

Atelier Next unites pioneering materials, precision technology and master craftsmanship.

Join us for a trunk show at our Bitters Road location 12 to 5 on October 7.

From ethically-sourced horn and zero-waste titanium to 23k gold and boundary-pushing design, noble materials are transformed by innovative craftsmanship into high performance couture eyewear.

300 W Bitters Road, San Antonio, TX 78216

10/06/2026

FORALL uses the best materials and focuses on the details. 🕵🏼‍♂️

They love our home state of Texas ❤️🤍💙 and are dang proud to manufacture American Made eyewear. There isn't much of it out there.

The origin their name pays tribute to is the independent spirit and ideals that make America great.

Liberty and Justice FORALL

10/02/2026

🧐Why do we offer the Forall framework collection?

FORALL is:

✔️Crafted in Lubbock, Texas

✔️Committed to the highest quality craftmanship

✔️Handmade using quality craftmanship with modern technology

American Manufacturing is the foundation of the brand, which we support at Dietz-McLean Optical

09/30/2026

BOERNE Frames available in Boerne at Dietz-Mclean Optical! 🎉
👓Every frame is handmade in Texas by skilled craftspeople who understand the value of precision, patience, and pride in the work.
🇺🇸Forall offers a collection with substance, integrity, and a clear point of difference.

09/16/2026

Benefits of choosing iGreen at Dietz-McLean Optical:

😎customizable in color, shape, and fit, with just a few steps!
🍃quality and lightweight frames
🌳crafted from bio-based, sustainable materials
🙌made just for you

Look and feel your best with a completely custom pair of iGreen frames.

09/15/2026

iGreen — glasses made entirely around you. 🌿👓

✨ Step 1: Pick your shape

🎨 Step 2: Pick your color

🤝 Step 3: Let our experts dial in the fit

Every pair starts from sustainable, bio-based frames, fully customizable in shape, color, and fit.

That means no settling for "close enough" — you build a pair that's actually yours, from the ground up.

The result? Frames that look like you, feel perfect on your face, and are kinder to the planet while you're at it.

The Dietz-McLean team will walk you through every step — shape, color, fit — until it's exactly right.

09/12/2026

👓The iGreen collection is crafted from bio-based, sustainable materials and fully customizable in color, shape, and fit, so you get frames that are durable, lightweight, and made just for you — meaning you look and feel your best while reducing your environmental footprint. ✅

iGreen is available at all five Dietz-McLean locations.

09/09/2026

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🎉🍓 Help Us Honor Hans B. Nadler’s Legacy! 🎂❤️
In honor of Hans B. Nadler and his sweet legacy, we’re serving up our famous Strawberry Whipped Cream Cake in a Cup for just 96¢! 🍓🍰
📅 September 10th • ALL DAY while supplies last
❤️ One cup per person
Join us as we remember Hans B. Nadler and celebrate the sweet legacy that continues to bring smiles to our community. 🎉❤️