What are the opening hours?

Monday 11am - 7pm Tuesday 12pm - 6pm Wednesday 11am - 7pm Thursday 11am - 7pm Friday 11am - 7pm Saturday 11am - 7pm Sunday 11am - 7pm

Sonas

Timeless & Classic Men’s Fashion With An Edge.

04/08/2026

Guys, funny one from today…

A guy came into the store who’d seen my ads on Facebook and Instagram, and he told me he thought I was AI 😅
He literally said: “I thought you were AI… some fly-by-night dropshipping operation.”

Then he checked out the website, saw we’re actually based in Fairfax (he’s over in Berkeley), and figured…
“Alright, I’ll go see if this place is real.”

He walks in the door and goes:
“Oh my God… it’s real. This is the real deal.” 😂

We ended up having a great chat, super cool guy, and he walked out with a shirt and a jacket.

So just to clear things up…
I’m not AI 😂
And this place is very real.

If you’re in the Bay Area, swing by SONAS in Fairfax.
Come say hello, grab a coffee or a beer, it’s a fun spot, and Fairfax is always worth the trip.

Alright guys, Peace Out ✌️
Gerry🔥

02/17/2026

As an Irishman, I couldn’t let Paddy’s Day pass without throwing a proper party ☘️

We’re kicking things off Saturday, March 14th at 5PM at SONAS (10 Bolinas Road, Fairfax) — the Saturday before St. Paddy’s Day.

Open bar.
DJ Joe on the decks spinning 70s, 80s, 90s.
Good people. Great energy.

Would love to see the Fairfax crew come out and celebrate with us.

Let’s raise a glass together 🍻

01/28/2026

WARNING:
These bad boys were released just in time for the Edwardian Ball.
San Francisco • Friday & Saturday
Proceed accordingly

09/06/2025

Here’s just a few of the wonderful happy dogs that stop by the store on a regular basis ❤️
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08/06/2025

🔥 To all my Burner friends
This Friday, August 8th, we’re bringing some of our badass Burning Man fashion to The Portal in Mill Valley, alongside a killer lineup of local designers.

The space is gorgeous, the vibe is unique, and if you haven’t had a chance to check it out yet, this is the perfect excuse.

It’s free to attend, open to the public, and happening from 5pm–10pm.

Would love to see some familiar faces, come hang, get inspired, and gear up for the Playa.

Much love,
Gerry ✨🖤
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07/27/2025

This time next week is one of the biggest Burning Man shopping events out there. it’s called Beyond the Fence, and it’s going down at in San Francisco.

Our friends Tamo and the crew at are the heart and soul behind it, this year marks their 17th anniversary, and the event just keeps getting bigger and better.

Even if you’re not heading to the Playa, this is so worth checking out. Over 50 independent designers will be there seriously, you won’t see all this epic style in one place again until next year.

It’s free to get in, there’ll be DJs spinning, food trucks, and some of the most badass fashion on the planet. If you’re around next Sunday and feel like doing something fun, swing by, you won’t regret it.
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07/26/2025

Happening tonight! 💃🏼🕺🔥

The Church of the Open Minds Burning Man Fundraiser is going down at the legendary Flamingo Hotel Resort in Santa Rosa.

Even if you’re not heading to the playa this year, this one’s worth showing up for.
Their art car the mobile church is a wild, beautiful piece of art in itself.

These folks seriously know how to throw a party. Check the poster below for details, and hope to see you there! 🔥⛪🎶

Sat. July 26

4 pm - 7:00 pm - Outside on the COTOM Art Car
7 pm - 1:50 am - Inside The Vintage Space @ The Flamingo Resort, Santa Rosa
The art car will be parked outside the Flamingo, rocking the dance floor with special guests DJ Eldon & DJ Morgan rocking the Art Car pre-party from 4:00 -7:30 p.m., and the party continues inside the Vintage Space from 8 - 2 a.m. with DJ Alkemiss Erika, ELXR DJs, DJ Deee Vice, DJ ADM, and DJ Stardrop.
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07/04/2025

My Irish buddy Sean and his lovely wife Stephanie stopped by to check out what’s new and Sean walked out with a full-on style upgrade.

I’m loving the new look, and I’m pretty sure Stephanie is too.

Appreciate you both thanks for swinging by!

🙏🕺💃🏼🔥
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06/16/2025

Mario Van Peebles stopped by our booth today & picked up some jackets.
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06/13/2025

Over the past few years, I’ve gotten to know Davis, and man, what a legend.
He always brings incredible energy to the store, especially during our parties.
Just a solid guy with great vibes and a crew to match. Always stoked to have you around, Davis, looking sharp, brother!

06/04/2025

Rick and his wife are passionate tango dancers 💃🕺and he stopped by to treat himself to a few snazzy shirts for their dance classes.

Gotta bring some style to the steps, right?

Let us know what you think of the look!
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Address

10 Bolinas Road
San Fransisco, CA
94930

Opening Hours

Monday	11am - 7pm
Tuesday	12pm - 6pm
Wednesday	11am - 7pm
Thursday	11am - 7pm
Friday	11am - 7pm
Saturday	11am - 7pm
Sunday	11am - 7pm

Telephone

+14156919865

Website

https://www.sonasdenim.com/

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