KAAREM

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KAAREM Visit KAAREM.COM

Kaarem is a collaboration focused on the details. From each stitch of clothing to every line of code, Kaarem cares.

Kaarem cares deeply about craft, construction and quality and hopes to share our passion with people from across the globe. Kaarem has strong ties to California and New York, where friends, family and collaborators live and work. Kaarem's roots are in Vietnam where they continue to grow.

Đến Kaarem là đến với chi tiết, dù đó là đường kim mũi chỉ trên mẫu thiết kế, hay từng dòng mã hình thành cửa hàng trực tuyến của hãng. Sự tinh xảo, cũng như chất lượng của thiết kế và đường may là niềm đam mê mà Kaarem muốn chia sẻ cùng bạn bè bốn phương. Kaarem gắn bó mật thiết với Cali và New York, nơi bạn bè, gia đình và những người cộng tác sống và làm việc. Gốc rễ Kaarem bắt nguồn từ Việt Nam và tiếp tục lan rộng từ đây. CONTACT US:

[email protected]

SALES
[email protected]

PRESS
[email protected]

FLAGSHIP - HCMC
[email protected]

CONNECT 1 handknotted silk halter overPAPER tank withDALBER panel pant𝒩𝑒𝓌 𝒶𝓇𝓇𝒾𝓋𝒶𝓁𝓈 💌
10/09/2026

CONNECT 1 handknotted silk halter over
PAPER tank with
DALBER panel pant

𝒩𝑒𝓌 𝒶𝓇𝓇𝒾𝓋𝒶𝓁𝓈 💌

PAPER Tank 💌 /\/\/\/\/\/\/
10/08/2026

PAPER Tank 💌 /\/\/\/\/\/\/

𝓝𝓔𝓦 💌 PAPER top is here! Named after giấy dó, a traditional Vietnamese handmade paper known for its lightness, strength,...
10/08/2026

𝓝𝓔𝓦 💌 PAPER top is here!

Named after giấy dó, a traditional Vietnamese handmade paper known for its lightness, strength, and natural texture. This short, sleeveless tank has a clean, close-to-the-body shape with gentle front darts and a small back slit for ease and movement.

Handcrafted in our Saigon studio, the hems are hand-finished with a flexible zigzag stitch /\/\/\/\/\, using less thread while maintaining ease and durability. The Clay Brown version is made from 100% organic cotton, while the Charcoal Grey version is made from a limited cotton knit fabric found in our studio.

Simple and lightweight, the Dó | Paper Tank is designed as an everyday layer with a quiet connection to Vietnamese material traditions.

Stretchy ~~ Size S best fits S to M; Size M best fits M to L. Available on kaarem.com.

The Tam Lãnh | Woven denim jumpsuit, on the shore at Phan Rang. Swipe for the moment behind the frame and the b-roll det...
10/07/2026

The Tam Lãnh | Woven denim jumpsuit, on the shore at Phan Rang. Swipe for the moment behind the frame and the b-roll details up close.

🌊 View editorial + conversation at kaarem.com (link in bio).
🔼 Woven Angle Open Back Pocket Jumpsuit available in light blue and black online.

📸 Mắt Bét
Creative Direction + Styling by Claire Duc ĐÔI CREATIVE
Featuring yaitslinda
Production Ngọc Nguyễn + chuonph

𝒯𝒽𝑒 𝓈𝑒𝒶 𝒾𝓈𝓃’𝓉 𝒿𝓊𝓈𝓉 𝒶 𝓅𝓁𝒶𝒸𝑒… it becomes something that nourishes health and spirit both, a place that holds the community...
10/06/2026

𝒯𝒽𝑒 𝓈𝑒𝒶 𝒾𝓈𝓃’𝓉 𝒿𝓊𝓈𝓉 𝒶 𝓅𝓁𝒶𝒸𝑒… it becomes something that nourishes health and spirit both, a place that holds the community together.

- Mắt Bét, on the 4:30am daily driving parents to beach

🌊 Read our conversation with Mắt Bét at kaarem.com (link in bio)

Behind the Shore: A Conversation with Mắt Bét 🌊Phan Rang runs through Mắt Bét. It’s where they grew up, where their p...
10/05/2026

Behind the Shore: A Conversation with Mắt Bét 🌊

Phan Rang runs through Mắt Bét. It’s where they grew up, where their parents still enter the sea together every dawn, where the rock and coastline hold a lifetime of small, specific memories.

For Rhythms of the Shore, they brought their lens home. Afterward, Mắt Bét sat down with our co-founder Chương Phạm for a conversation about what it means to return to a place that raised you.

Read the full conversation at kaarem.com — link in bio.

~~~

Phan Rang chảy trong từng phần con người Mắt Bét. 🌊

Đó là nơi họ lớn lên, nơi bố mẹ họ vẫn cùng nhau xuống biển mỗi sớm mai, nơi đá và bờ biển lưu giữ cả một đời những ký ức nhỏ bé, riêng tư.

Cho Nhịp Sống Bờ Biển, họ mang ống kính trở về quê nhà. Sau đó, Mắt Bét đã ngồi lại cùng Chương Phạm — đồng sáng lập KAAREM — cho một cuộc trò chuyện về ý nghĩa của việc trở về nơi đã nuôi dưỡng mình.

Đọc toàn bộ cuộc trò chuyện tại kaarem.com — link trong bio.

Rhythms of the Shore ~~ Nhịp Sống Bờ BiểnView editorial at kaarem.com. (link in bio)📷 Mắt Bét Model: yaitslinda Creat...
10/03/2026

Rhythms of the Shore ~~ Nhịp Sống Bờ Biển

View editorial at kaarem.com. (link in bio)

📷 Mắt Bét
Model: yaitslinda
Creative Direction: claireduc ĐÔI CREATIVE
Production: Ngọc Nguyễn, chuonph

Together, the sea, sand, and rock create a landscape of transition, where strength meets softness, and effort gives way ...
10/01/2026

Together, the sea, sand, and rock create a landscape of transition, where strength meets softness, and effort gives way to ease.

Rhythms of the Shore, now live at kaarem.com (link in bio).

📷 Mắt Bét

𝓝𝓱ị𝓹 𝓢ố𝓷𝓰 𝓑ờ 𝓑𝓲ể𝓷 ~ Rhythms of the Shore 🌊An editorial photographed by Mắt Bét. Life on the coast follows a rhythm shape...
09/30/2026

𝓝𝓱ị𝓹 𝓢ố𝓷𝓰 𝓑ờ 𝓑𝓲ể𝓷 ~ Rhythms of the Shore 🌊
An editorial photographed by Mắt Bét.

Life on the coast follows a rhythm shaped by the sun, the sea, and the land. In Phan Rang, Việt Nam, the mornings begin cool and quiet, before the day grows warmer and the beach falls still under the noon sun.

View the full editorial at kaarem.com — link in bio.

—-

Một editorial mới, được thực hiện tại quê hương của Mắt Bét.

Nhịp sống miền biển được định hình bởi mặt trời, biển cả và đất trời. Ở Phan Rang, buổi sáng bắt đầu se lạnh và tĩnh lặng, trước khi ngày dần ấm lên và bãi biển lặng đi dưới nắng trưa.

Xem editorial đầy đủ tại kaarem.com — link trong bio.

Photography: Mắt Bét
Model: yaitslinda
Creative Direction + Styling: claireduc
Production: Ngọc Nguyễn, chuonph

✨KAAREM in 𝓢𝓮𝓪𝓽𝓽𝓵𝓮 ✨ Pop-Up June 6-7th for at Little Saigon Creative!We’re so happy to be returning to Seattle! Join us ...
05/27/2026

✨KAAREM in 𝓢𝓮𝓪𝓽𝓽𝓵𝓮 ✨ Pop-Up June 6-7th for at Little Saigon Creative!

We’re so happy to be returning to Seattle! Join us next Saturday and Sunday, June 6–7, from 10AM–4PM for a KAAREM pop-up. We are back at … a beautiful community gathering space that shares a home with our friends at .seattle ☕️✨

💕 Shop a curated selection of KAAREM classics, new arrivals, and last-piece styles. We can’t wait to reconnect with our Seattle community!

🍽️ SUNDAY ONLY FOOD POP-UP:
We are incredibly excited to announce that on Sunday, June 7th, Kevin Bach will be joining us in the space! He’ll be serving up an amazing menu:
🪵 Xôi with smoked pork belly
🥬 Xôi with a summer medley featuring fresh vegetables sourced from
🍰 Bánh bò nướng honeycomb cake with salted egg cream

Come shop, eat, and hang out with us all weekend long!

📍 KAAREM Seattle Pop-up
Little Saigon Creative (shares a space with .seattle)
1227 S Weller Street, Suite A
Seattle, WA 98144
🗓️ Saturday & Sunday, June 6–7
⏰ 10AM – 4PM

Thank you to and for welcoming us back to the heart of the Vietnamese community in Seattle’s Chinatown–International District.
See you soon! 💞

—
About :
The Little Saigon Creative is a community gathering space dedicated to Vietnamese culture and experiences, and providing community-centered services. The creative space is a project of Friends of Little Sài Gòn (FLS), a non-profit organization established in 2011 to preserve and enhance Little Saigon’s cultural, economic, and historic vitality. The Little Saigon Creative space, and all programming within, is managed by FLS.

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Santa Barbara, CA

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