Choke Stoke

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Choke Stoke Thank you for visiting our page! Choke Stoke is more than just another brand with no understanding as to what it stands for. Be kind, embrace aloha and let othe

Born and raised on the island of Maui, Hawaii, I learned about the simple things in life.

10/16/2026

Choke Stoke stands for community, positivity and inclusion. Don’t let trends disrupt how you wanna represent yourself. Be Yourself🤙🏼 Our mission will never change: give back more than we take. Community is Everything. This month is focused on Housing Matters 🫶🏻 Rain is coming. Stay Protected. Available online as well as Seacliff Surf and Skate . Support your local surf shop and community. Have an awesome day. Choke Stoke.

10/14/2026

Earlier this year, families came together to support players needing financial assistance to play club soccer. We were stoked to support the club with exclusive apparel which became an instant hit! A lot of you got your first purchase and immediate came back for more! Thank you🫶🏻 This time, we are focused on sending those same players and teams to tournaments so we are launching exclusive water resistant / wind repelling jackets that are custom designed for Santa Cruz United F.C. 🙌🏼 Let’s come together for the teams and represent the club. This is a limited release so order while the window is open. Have an awesome day! Link in bio. Let’s Goooo! Choke Stoke🤙🏼

Wind proof / Water Resistant Jacket. So much Stoke, your meter will break. Designed for those that amplify Stoke at diff...
10/14/2026

Wind proof / Water Resistant Jacket. So much Stoke, your meter will break. Designed for those that amplify Stoke at different levels than the rest of the crowd. Perfect for winter on the horizon. Proceeds from all sales help amplify Housing Matters for the month of October. Be the Solution. Choke Stoke. Available at Seacliff Surf and Skate . Check it out 🤙🏼

10/06/2026

Youth Surf Ponchos now Available! This custom designed surf poncho is focused on the youth with a spacious and comfortable hood, dedicated pockets for sunscreen and lip balm. Material is quick drying to ensure it’s ready for the next session. Designed by humans and meant to stand out. Available online and at Seacliff Surf and Skate . Amplify Positivity. Choke Stoke. Proceeds from all sales will help support Housing Matters and their mission to find homes for the homeless.

10/02/2026

The truth is, you can’t ignore someone sleeping on the street. Their presence tugs at you - a quiet reminder that no one chooses to fall through the cracks. What IS a choice is whether we walk past or step IN. Compassion isn’t complicated. Involvement isn’t impossible. Sometimes the smallest act of help is the moment someone starts to see the opportunities ahead. This month we are amplifying Housing Matters here in Santa Cruz. As we head into our holiday months we need to be aware of those who are in desperate need is support. Our mission is clear, give back more than we take. It could be a friend, a neighbor, a family member a person who needs our support. When we come together, we are stronger. When we build up our community vs ignoring the pain, it weakens us. Let’s do this 💪🏻 read more about our amplification on our website. Link in bio. Amplify Positivity. Choke Stoke 🤙🏼

So STOKED for this Fall release! It’s been incredibly fun building out these designs and ensuring they are unique, repre...
10/01/2026

So STOKED for this Fall release! It’s been incredibly fun building out these designs and ensuring they are unique, represent where we live and offer product that just gives back. Represent Community! We also sat down and chatted with customers to learn more and to bring to life these unique designs. These designs represent the community 🫶🏻 We also heard we need more youth options in the surf industry so we made sure our focus was on the youth and the designs stayed true to the core of what we built. You can find our new launch apparel at Seacliff Surf and Skate as well as online. Check it out. Support Local. Proceeds from all sales support the community. Choke Stoke🤙🏼

10/01/2026

🚨New Fall Product Drop🚨 Combination of a lot of STOKE and custom CAMO, the result is STAMO🤙🏼 This exclusive premium windbreaker release is designed to stand out. Repel wind at surf checks, protection from rain this fall and comfy material to make it the go to zip up this winter. Available in both youth and adult sizes as well as in two colors. Proceeds from all Choke Stoke sales help support local community organizations making a positive impact. Rep Positivity. Available online now and select surf shop locations. Have an awesome day🤙🏼 Choke Stoke.

10-1-26. Groms represent. Stoked in Santa Cruz🤙🏼 Community is Everything🫶🏻 Choke Stoke.
09/28/2026

10-1-26. Groms represent. Stoked in Santa Cruz🤙🏼 Community is Everything🫶🏻 Choke Stoke.

10-1-26. Grom drops soon. Choke Stoke.
09/28/2026

10-1-26. Grom drops soon. Choke Stoke.

🚨Coming soon to local surf shop Seacliff Surf and Skate 🚨 Custom youth surf ponchos designed in the heart of Aptos, Cali...
09/22/2026

🚨Coming soon to local surf shop Seacliff Surf and Skate 🚨 Custom youth surf ponchos designed in the heart of Aptos, California. Featuring lightweight fast drying material with dedicated pockets for both chapstick, face sunscreen stick and all the snacks you want to carry! Equipped with a back hanger strap to easily hang to get it dry in time for the next surf session🤙🏼 Stoked to be offering these exclusively for Seacliff Surf and Skate ! Will be available soon 🙌🏼 Proceeds from Choke Stoke help support local organizations making a positive impact for the community. Amplify Positivity! Choke Stoke. Huge thanks to WizStudio by WizCommerce in bringing the product imagery to life 🫶🏻

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Santa Cruz, CA
95003

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+18313348962

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