06/01/2026
Have you ever had this happen?
You spend months planning a trip. You finally get there. Day 1 is everything. The sun is out, everyone's excited, it's starting exactly the way you pictured it.
Then the sun gets you.
And just like that, Day 2 is about managing a burn instead of actually being there. You're inside when you should be outside. You're uncomfortable when you should be free. The whole trip shifts because of something that was completely preventable.
That's exactly what happened to our founder Brandon on his honeymoon in Thailand.
He found a long-sleeve shirt at a beach shop that at least kept him covered. But it was rough, uncomfortable, and wasn't actually blocking UV. Just going through the motions of protection without delivering it. He sat there watching the trip he'd been looking forward to for months start to slip away.
And then he looked over and saw a monkey.
This monkey had stolen a tourist's bag of fruit and was sitting right there on the beach, eating, completely relaxed, not a single care in the world. Just utterly, perfectly content.
Brandon. Sunburned, itchy, covered in a scratchy shirt. Watching this monkey living his best life on the sand and thinking: that's it. That's the energy. That's what being outside should actually feel like.
Completely unbothered. Completely protected. Completely present.
That moment. The burned honeymoon, the scratchy useless shirt, and a very spoiled monkey on a Thai beach. That became this brand.
Spoiled Monkey is UPF 50+ outdoor lifestyle apparel built around one idea: your time outside is too good to lose to the sun. Our Cloud Hoodie, joggers, and hats are made with Lamun⢠fabric, named from the Thai word for gentle, smooth, and mellow, certified UPF 50+, blocking 98% of harmful UV rays, and somehow the softest thing you've ever put on.
Because you deserve to be outside like that monkey was. Completely content. Not thinking about sunscreen. Just living life đđ´
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