In essence, Backwards Cali took on a life of its own from the first moment we said the words “Backwards Cali”. The combination of the words “Backwards” and “Cali” suggest a different or alternate side of California that so many Cali natives have already embraced on their own and they each have their own interpretation of it. The Backwards Cali label provides a new and slightly more individual way
for people to show that they are proud to be Backwards Cali and why. Backwards Californians can choose from a wide variety of graphics and themes for their apparel to show the world why they are Backwards Cali and they kick ass because of it. People from across the nation who are into extreme sports and active lifestyles such as snowboarders in Colorado, skaters in Kansas, freestyle Moto X riders in South Dakota,... all of them love what Cali has to offer for their respective interests and passions and Backwards Cali street wear is a fresh and unique way they can let people know that they’ve been there and literally got the t-shirt. If your body is covered with tattoos and everything that can be pierced is pierced, you are Backwards Cali. If you don’t have a single tattoo and never will and you wear a pocket protector, you are Backwards Cali. If you are you and you’re proud of it, you are Backwards Cali. If you like Rage Against the Machine, Slightly Stoopid, Sublime, Iration, Chili Peppers, Tool, Minor Threat, Dre, The Expendables, Snoop, 50, Dead Kennedys, Bad Religion, Cypress Hill, Black Flag, Social Distortion, Deftones, and other genuinely good music like that, you are Backwards Cali. Backwards Cali, if you’re not living it, you wouldn’t understand.
