Roger Wilco

Roger Wilco Classic, Military-Inspired Hats. Finally, you don't have to settle for over-the-top, cringe-worthy military hats. Our story is simple. We are two Army captains.

Veteran-owned, our hats are designed for people like you who understand what it means to serve and "answer the call." We created Roger Wilco Apparel because Ryan wanted a simple Army polo shirt to wear to his new civilian job. Having just left the Army, he was looking for an upscale yet understated shirt to show his pride in serving the United States of America. What appeared to be an easy shoppin

g expedition turned into a quick dead end. All Ryan could find were poorly made shirts featuring bold graphics of flags, eagles, tanks and guns or shirts that made him look like he walked out of a recruiting station. So, seeing a big gap in the marketplace, we decided to start Roger Wilco. We decided to create a line of military-based apparel that is simple, high quality and appeals to active duty service members, veterans, family members and anyone who wants to wear show military and American pride without having to flaunt their service or patriotism on their sleeves (pun intended). As officers ourselves, our goal is always to embrace our mission and sacrifice without seeking recognition and praise. Our training and deployments taught us the importance of “attention to detail” and that is a driving force behind everything we do at Roger Wilco. Our mission goes well beyond the products we sell. We’ve been deployed. We know war. We know the emotional toll it takes. Too many of our brothers and sisters have suffered as a result of their sacrifice. We’ve lost friends to war and we’ve lost too many other friends to su***de as a result of Post Traumatic Stress. So, for every single purchase, Roger Wilco Apparel donates a portion of our proceeds to Warriors' Ascent and the Veteran's Community Project. We’re selling clothes. But more importantly, we’re saving lives. Thanks to customers like you.

Like everyone, we are following the tariff conversations, but good news:  "Made in the USA" is possible! Our Commander h...
04/16/2025

Like everyone, we are following the tariff conversations, but good news: "Made in the USA" is possible! Our Commander hat is a great example - manufactured in Kansas City. And only $32.00.

We are owned and operated by an Army veteran and current active duty soldier. Our hats are intended to reflect the excel...
12/19/2024

We are owned and operated by an Army veteran and current active duty soldier. Our hats are intended to reflect the excellence required of all military personnel. Please support us - a portion of our proceeds are donated to veteran non-profit organizations. Shop Now at rogerwilcobrand.com

12/17/2024

Great stocking stuffer - check out the Eagle One performance hat. PVC logo and embroidered US flag patch. Shop now at rogerwilcobrand.com

Classic, Military-Inspired Hats. Finally, you don't have to settle for over-the-top, cringe-worthy military hats. Veteran-owned, our hats are designed for people like you who understand what it means to serve and "answer the call."

Check out our new Commander hat - created in honor of military commanders who have served our country so well.     roger...
11/15/2024

Check out our new Commander hat - created in honor of military commanders who have served our country so well. rogerwilcobrand.com

  Thank you to all who served and continue to serve our great country!
11/11/2024

Thank you to all who served and continue to serve our great country!

Durable, nylon performance hat. PVC front Roger Wilco patch. Do you see the Eagle in the logo? Click to buy!
10/14/2024

Durable, nylon performance hat. PVC front Roger Wilco patch. Do you see the Eagle in the logo? Click to buy!

NEW Performance Hat - featuring our new "stripes" logo and USA flag patch. Portion of all proceeds help veteran non-prof...
10/12/2024

NEW Performance Hat - featuring our new "stripes" logo and USA flag patch. Portion of all proceeds help veteran non-profit organizations. rogerwilcobrand.com

Check our new Eagle One performance hat. Designed for active use. Features a PVC front logo and USA flag patch.   rogerw...
10/11/2024

Check our new Eagle One performance hat. Designed for active use. Features a PVC front logo and USA flag patch. rogerwilcobrand.com

We are proud to be associated with Warriors' Ascent - a veteran non-profit organization.     rogerwilcobrand.com
10/10/2024

We are proud to be associated with Warriors' Ascent - a veteran non-profit organization.
rogerwilcobrand.com

10/09/2024

Hat's off to our amazing friends at Great work on one of our new hats and we love their commitment to manfacturing in the US. That's not easy to find these days. Check out our new Commander hat at rogerwilcobrand.com

New hats now available at rogerwilcobrand.com
10/08/2024

New hats now available at rogerwilcobrand.com

Address

St. Louis, MO

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