Veteran-owned, our hats are designed for people like you who understand what it means to serve and "answer the call." We created Roger Wilco Apparel because Ryan wanted a simple Army polo shirt to wear to his new civilian job. Having just left the Army, he was looking for an upscale yet understated shirt to show his pride in serving the United States of America. What appeared to be an easy shoppin
g expedition turned into a quick dead end. All Ryan could find were poorly made shirts featuring bold graphics of flags, eagles, tanks and guns or shirts that made him look like he walked out of a recruiting station. So, seeing a big gap in the marketplace, we decided to start Roger Wilco. We decided to create a line of military-based apparel that is simple, high quality and appeals to active duty service members, veterans, family members and anyone who wants to wear show military and American pride without having to flaunt their service or patriotism on their sleeves (pun intended). As officers ourselves, our goal is always to embrace our mission and sacrifice without seeking recognition and praise. Our training and deployments taught us the importance of “attention to detail” and that is a driving force behind everything we do at Roger Wilco. Our mission goes well beyond the products we sell. We’ve been deployed. We know war. We know the emotional toll it takes. Too many of our brothers and sisters have suffered as a result of their sacrifice. We’ve lost friends to war and we’ve lost too many other friends to su***de as a result of Post Traumatic Stress. So, for every single purchase, Roger Wilco Apparel donates a portion of our proceeds to Warriors' Ascent and the Veteran's Community Project. We’re selling clothes. But more importantly, we’re saving lives. Thanks to customers like you.