The Normal Brand

The Normal Brand Casual wear dedicated to comfort, durability, and versatility. You know that feeling when you scan your closet and grab your favorite shirt?

That feeling when you put on a shirt and don’t that have to think about it anymore? You walk out the door and it just feels right? That feeling is what we chase here everyday at The Normal Brand. In 2015, Jimmy Sansone, a 26 year old investment banker, stared at a rack of clothes in a department store and thought ‘Where can I find a Normal shirt?’ Disappointed in what was available, he designed hi

s first shirt and wore it everywhere. Quickly realizing other guys wanted these Normal shirts, he was joined by brothers Conrad and Lan and they went to work in their parents’ basement with the help from the fam (12 strong). Normal for us is something in between high end designer goods and activewear built for a big game hunt. It's something you can and actually want to wear everyday. Over the past few years, we’ve found there were thousands of people like us – people who want a better Normal. So we’ve dedicated ourselves to crafting casual wear and accessories with understated - but significant - style for everyday people like us.

Today is our grandfather’s 100th birthday. He passed away in 2020 and we miss him dearly.We built this company as brothe...
07/19/2026

Today is our grandfather’s 100th birthday. He passed away in 2020 and we miss him dearly.

We built this company as brothers, and he inspired all of it — not just our love for clothes, but the belief that what happens at home matters more than anything else.

Swipe through. We’d like to share something.
— Jimmy, Conrad & Lan

07/18/2026

Every summer the guys in our family play a golf tournament honoring our grandfather. The 2026 Pa Classic didn’t disappoint.

We had our first retirement at TNB last month. Dan, our team leader at our flagship St. Louis store, retired. We’ve know...
07/05/2026

We had our first retirement at TNB last month. Dan, our team leader at our flagship St. Louis store, retired. We’ve known Dan for 15+ years. We used to shop from him at another store - pre TNB. When we started the brand, we never thought we could get a guy like Dan to work for us - he was a legend and we knew nothing. But he joined and never looked back. To know Dan is to love him, and we will miss his jokes, wit, and the energy he brought to our stores. He makes everyone feel like family. He also has no problem coming to our office and yelling at the brothers. Honestly we aren’t totally convinced he is retiring, but we will see.

07/04/2026

We are in Northern Michigan blaring Country Roads, and thanking God that we get to raise kids and run a business in the USA. We aren’t perfect but there is no better country on Earth, and we are proud to be Americans! Happy 4th everyone - 250 years!

Tough to explain a great father. The best I can do is say that we hardly have any of our best memories without Pop in it...
06/21/2026

Tough to explain a great father. The best I can do is say that we hardly have any of our best memories without Pop in it. Thanks for everything.

06/12/2026

Found it

06/10/2026

Tough to explain but feels great

06/08/2026

Mondays, fixed

Happy birthday to an incredible brother, uncle, son, friend, boss, and partner. Lan is a special guy and to know him is ...
06/07/2026

Happy birthday to an incredible brother, uncle, son, friend, boss, and partner. Lan is a special guy and to know him is to love him.

Address

St. Louis, MO

Telephone

+13142005522

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