Newbury Lane

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08/21/2026

A Personal Blog. A Poem. A Reminder.

As I await my second baby entering the world (just a few weeks out now), I feel my creativity has shifted into some other kind of exhausting productive energy. The to-do list is never ending and my nervous system says everything is a fire drill. I feel myself spiraling into chaos somedays and too exhausted to start anything the next.

Waves
of momentum,
of productivity,
and expectations,
picking up at full speed to
CRASH into a rocky shore
halting all motion without compunction.
And then back out to sea
gaining momentum
until another violent crash of waves and rock.

Why am I writing this?
Well... I think we all experience this at different times in our lives and careers. This cycle of wave pounding has the ability to erode us. But there is also something beautiful about learning to ebb and flow. To ride the wave. To slow down and speed up and slow down again. Maybe I'm losing you but all I'm trying to say is everyday can't be a race to the finish line. We gotta pace ourselves.

How are you pacing yourself? Are you giving yourself grace to complete the task list tomorrow? Are you finding outlets that gently remind you to take pause? If not, this is your reminder (and obviously mine too 😉).

07/30/2026

Too often we are focusing on the big picture or the “ten year plan” or even the “one year plan” and we have a hard time getting from here to there because we haven’t made room or plans for the in between.

Business owners, marketing professionals, students, marathon runners (or whoever you are with a goal in mind) it’s important to prioritize the step right in front of you. You can’t jump and leap your way to the finish line. You got to set up your process and know how you are going to get there.

What do you need to do today to get you to tomorrow’s goal? And how is tomorrow’s goal getting you to your overarching goal?

07/28/2026

The hardest part of my job? Not always being on-site with my clients.
I throw myself wholeheartedly into the businesses I work with. Your wins feel like my wins. Your hard days feel like mine too. If you're hosting an event, I want to be there. If business is slow, I want to be there. I genuinely want to be as involved as I can.

Real talk... I often find myself wondering if I'm taking on too much. Should I be more involved? Less involved? Am I giving everyone enough of my time? But the truth is, I work with small businesses. Small businesses have real budgets, real payrolls and real limitations. One of the things I love most about my work is making professional marketing accessible to local business owners and community organizations. That also means I have several clients instead of just one.

Some weeks one client gets more of my in person time than another. I used to feel guilty about that, but I've realized that's simply the nature of the work. My role isn't to be a full time employee. It's to become an extension of each team in the ways that matter most. Working with a smaller marketing budget means businesses can continue investing in their staff, themselves and the things that keep their doors open.

At the end of the day, I'm incredibly grateful to have a seat at so many different tables. I get to help tell the stories of businesses that make our communities special, and I don't take that for granted. 🤍

07/23/2026

It’s not over.. sometimes a little pivot is all you need. And if no one has told you lately, know that I’m rooting for you and your business.

Today, Make an Effort to Support Your Entrepreneur Friends. Let's Encourage Women in Business. 💙

07/21/2026

Just popping onto your feed to say HI 👋

I'm Cat. I have approximately 47 physical tabs open and my brain holds at least 150 open tabs at all time. I genuinely enjoy organizing marketing plans. And I think marketing should feel a more human and less copy/paste.

When I'm not working, you'll usually find me chasing my kid around, ordering an appetizer (or three) at a local restaurant, or yapping with my girls. Thanks for being here. 😘

07/16/2026

One of my favorite parts of this job is getting to watch big ideas become real places.

This summer, Remi's Cajun Creole Cafe opens its doors in Lafayette. Built by the incredible team behind East Simpson Coffee Company, Remi's is bringing the flavors, warmth and hospitality of New Orleans to our little corner of Colorado. As a Black owned business, Remi's is adding something truly special to our local community, and I couldn't be more excited to see it come to life.

Give a follow and keep an eye out for opening announcements in the coming weeks.

07/08/2026

What does a marketing strategy actually bring you?

-Sales
-Leads
-New Customers
-Returning Customers
-Exposure/Awareness

And all results are equally important for the success of your business.

Investing in strategic marketing cannot be an after thought.

06/25/2026

There is nothing better than knowing what you are doing is making a difference. 🫶

What's your why?... Why did you start your small business?... How are you helping people?

It's sometimes easy to forget when summer is ramping up and there is a general feeling of busyness and overwhelm. We are half way through the year and its a good time to remind yourself why you're doing all this.

06/23/2026

I was talking to a client the other day who said it's not about having the "right idea" but the idea that aligns with your specific strengths, passions, and circumstances. And that really stuck with me.

If you aren't passionate about what you're doing, it's likely affecting your success. And vice versa, when you're genuinely excited about the work you're creating, that energy shows. Passion isn't everything, but it fuels the kind of persistence entrepreneurship requires.

Stay passionate. Stay curious. Keep building what feels aligned.

06/18/2026

Sometimes I talk to clients who are only focused on "going viral"

Let's talk about why virality is not a marketing strategy.

Back in 2020, going viral on TikTok or Instagram was a huge deal. There was a specific moment in time when views truly felt like currency. Overnight, creators were landing brand deals, gaining massive followings, and even meeting celebrities. For influencers, comedians, and artists showcasing their talents online, virality could completely change the trajectory of their careers.

But does that same idea translate to the business world in 2026? Not always.

Going viral isn't a bad thing. In fact, it can be incredible exposure. It can introduce your brand to thousands of new people and create opportunities you never expected.

However, virality also brings in people who don't know your business, your values, or your story. Some may misinterpret your message. Others may leave negative comments just for the sake of it. And many people may love your post, hit the like button, and then never visit your website, walk into your store, or become a paying customer.

So Cat, are you saying businesses shouldn't be on social media?
Absolutely not. Social media is one of the most valuable marketing tools available to small businesses today. But successful marketing can't rely on hope and a prayer that one video takes off.

The businesses that win long term are the ones building trust, creating consistent content, and nurturing relationships with their audience over time. Because at the end of the day, 500 loyal customers are often far more valuable than 15,000 views that never turn into sales.

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Thornton, CO
80241

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http://newburylane.co/, https://newburylane.hbportal.co/schedule/679be2318ad3550019e1be1b

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