09/01/2026
👑 BLK MDNA | THE CROWN STANDARD™
4-Piece Luxury Beard + Skin Grooming System
Cleanse. Nourish. Condition. Restore.
There’s grooming—and then there’s The Crown Standard™.
Created for the man who understands that how he cares for himself is part of how he carries himself, The Crown Standard™ by BLK MDNA is a complete four-step beard and facial-care experience designed to cleanse, condition, hydrate, soften, and refine.
This elevated collection brings together three essential beard-care formulas with restorative nighttime skincare, creating one intentional head-to-crown ritual.
Because the standard doesn’t stop at the beard.
⚔️ THE 4-STEP CROWN STANDARD™
01 | PURIFY — Purifying Foam™ Beard Wash
5.07 fl. oz. / 150 mL
Start with the foundation. This gentle foaming cleanser helps remove buildup and impurities from the beard and skin without leaving them feeling stripped. Formulated with aloe vera, ProVitamin B5, hydrolyzed jojoba protein, Dead Sea salt, argan oil, and jojoba oil to leave the beard refreshed, conditioned, and ready for what comes next.
02 | NOURISH — Crown Oil™ Beard Elixir
1 fl. oz. / 30 mL
A lightweight blend of jojoba, argan, grape seed, coconut, and rosemary oils conditions coarse facial hair while replenishing moisture in the skin beneath. It helps minimize the feeling of dryness and beard itch while leaving behind a smooth, healthy-looking shine without a heavy, greasy finish.
03 | CONDITION — Crown Balm™ Beard Butter
2 oz. / 58 g
Seal in the ritual with a rich blend of shea butter, babassu oil, grape seed oil, beeswax, vitamin E, and rosemary extract. Crown Balm™ softens and conditions while providing lightweight control for a beard that looks fuller, smoother, and intentionally groomed.
04 | RESTORE — Night Repair™ Face Moisturizer
4 fl. oz. / 120 mL
Rest. Replenish. Reign.
Finish the evening with restorative facial hydration. Featuring squalane, olive leaf extract, argan oil, aloe vera, vitamins A and C, Dead Sea minerals, calendula, green tea, cucumber seed, and botanical extracts, Night Repair™ helps replenish moisture and improve the appearance of softness, smoothness, and overall skin texture while you sleep.
Wake up looking refreshed, refined, and ready to reign.
đź‘‘ WHY IT BELONGS IN HIS ROUTINE
The Crown Standard™ delivers four complementary grooming essentials in one luxury system: beard cleansing, lightweight conditioning oil, moisturizing beard butter, and overnight facial hydration.
Use the products together for the complete experience:
PURIFY → NOURISH → CONDITION → RESTORE
From beard to skin, every step has a purpose.
Built Different. Groomed by Intention.™
THE BLK MDNA STANDARD
Self-care isn’t reserved for special occasions. It’s discipline. It’s presentation. It’s the quiet preparation behind the man the world sees.
Cleanse the beard.
Nourish the crown.
Restore the skin.
Reign.
THE CROWN STANDARD™
A Ritual. A Standard. A King
