26/08/2023
4 years of blood, sweat, tears and messy month ends for ARTLESS and we have come a short way. We have a long way to go. We started off with one motive ‘Dress like Friday everyday of the week’. We wanted to break the rhythm of men wearing checks and plaids throughout the week and a customary navy blue polo and a denim on Friday. Also we wanted to do it at a price point where it doesn’t cost an arm & a leg to be fashionable. Specifically in the Indian menswear space we felt there was zero to very little variety available to the aspirational Indian man who we felt was looking for something different. We felt it is absolutely necessary to celebrate daily wear by inculcating little embroidery details etc and not restrict, celebration of our heritage on traditional & religious festivals. Since then we have had the chance to dress up Chaitanya Akkineni, Ranveer Brar and a whole host of other celebs who we can’t name till the projects are announced and about 5,000 other supportive family members in India. Our ARTLESS family is growing. We are now available nationally and internationally too. We stock all the major luxury e-commerce portals and at offline stores too.
It’s our birthday and we want to celebrate it with you, each one of you! Help us revamp Artless, just like it did with your style and build our new collection with us. Let’s come together with opinions, suggestions and ideas and create a wardrobe that actually enunciates Men’s fashion on newer levels! Let’s embark on this new chapter as a fashion family!
