Fitgods Athletics

Fitgods Athletics Latino-owned Sportswear 🚀🇺🇸🇲🇽
We will be the most iconic brand of the century. That is not the case. However, once I graduated and had a job, I was not happy.

Hi everyone,
My name is Luis Canseco and here is a little bit about Fitgods Athletics. Fitgods Athletics originated as an idea more than seven years ago but it was brought to creation in 2022. The delay was a consequence of self-doubt and the fear of what people will think and say. As a disciplined gym goer, you might think that fear and self-doubt would be the least of my experiences. We can be

confident in some areas of our lives and lack confidence in other areas. During these seven years I followed the conventional path, college. Class participation and collaboration gave me a set of skills. One day while mentoring youth, I said to them, “follow your dreams, you can become anyone and achieve anything you want.” A kid responded, “What are your dreams?” That’s the day I decided to create Fitgods Athletics with the hope that in the pursue of my clothing company I would inspire others to follow their dreams. Starting a business and designing clothes was new to me and I knew it would require a lot from me. But my desire to create new clothes, challenge the status quo and see people workout in my clothes was bigger. So I started learning about fashion, technology, functional fabrics, and entrepreneurship. I’m still learning, and enjoying the process but I hope my pursuit of my dream inspires you to go after yours. Fitgods Athletics exists to empower people to stay in a constant search for their best selves; morally, psychologically, and physically. To be the best they can be in all aspects of their life. This approach was adopted by the ancient philosophy of the Nahuas who included the Aztecs, Maya, and other ancient civilizations. Decades of history informs us that ancient civilization in the Americas worshiped many gods. Hence, the term God of Fitness was idealized and soon transformed to Fitgods. We are all creators, worthy and sacred, we are gods. In Gratitude We Thrive is our slogan because to be the best we can be we must be grateful for who we are and what we have today. By doing so we don’t take for granted our abilities and the opportunities around us. As the old proverb states, the more you give, the more you shall receive. Gratitude it’s a way of life, it allows us to feel good about ourselves even when by ourselves. Always grateful, always give your best on the field, in the gym and in helping others. Thank you in advance for your support.

Come shop with us in person this weekend! 🛍️❤️‍🔥**Please note: We’ll be opening at 3 PM on Saturday.**If you’re attendin...
08/28/2026

Come shop with us in person this weekend! 🛍️❤️‍🔥

**Please note: We’ll be opening at 3 PM on Saturday.**

If you’re attending the 5K DJ Run in Oceanside, we’ll see you Saturday morning! 🏃🏽‍♀️🏃🏻‍♂️❤️‍🔥

📍 North County Mall
We’re located inside NinjaXchange Collectible Expo

When you come in through the entrance, take the far-right aisle and head all the way down. You’ll see us there! 😀

Or shop online (🔗 in bio).

08/26/2026

Marketing takes work and as you can see we are not that good at it (yet), so please share this post 😅🤣 Thank you 🫶

Join & support the community Fitgods® ❤️‍🔥

Shop in person (Friday, Saturday & Sunday), North County Mall, located inside NinjaXchange Collectible Expo

08/21/2026

Happy birthday, Edgar!! Edgar Gamboa 🥳🎉🎉🙏
Wishing you a wonderful day and weekend celebrating your birthday with family and friends!

We are truly grateful for your support. You have represented Fitgods with heart. From telling your friends about the brand, to making skits with us, to bringing your own creativity and personality; everything you’ve poured into Fitgods does not go unnoticed around here.

Thank you for believing in what we’re building and for being part of the team. We appreciate you! 🤝❤️‍🔥

Happy birthday, Edgar! 🎉

🏁 ATHLETE SPONSORSHIP | HYROX SIMULATIONWe’re excited to partner with Pacifico Athletics and sponsor 5 athletes competin...
08/20/2026

🏁 ATHLETE SPONSORSHIP | HYROX SIMULATION

We’re excited to partner with Pacifico Athletics and sponsor 5 athletes competing at the HYROX Simulation on September 19 in Oceanside, CA.

We’re looking for athletes who represent what Fitgods is all about: Performance. Growth. Community.

Selected athletes will receive a complimentary Fitgods Competition Outfit to wear during the event.

Open to both men and women. Applicants must be registered for the HYROX Simulation to be considered. Pacifico Athletics

How to apply:
1. Comment “HYROX” below. 👇
2. We’ll send you the application link via DM.

Applications close September 5, and our team will carefully review every submission.

We can’t wait to see who will represent Fitgods on competition day. 🤝🏁

08/12/2026

Back Day with the Divas is now live on YouTube! 🚨🎬😱

Come behind the scenes with us as we train, have some fun, and continue building Fitgods one day at a time.

If you enjoy seeing the real journey behind building a brand, make sure to like, subscribe, and follow our Building Fitgods vlog series on YouTube Fitgods® for more behind-the-scenes content.

Shoutout to the Divas ❤️‍🔥
Rubi Bazan
Monica Lisbeth
Luis Canseco

Building a brand is more than selling products, it’s about the people, the process, and showing up every day. ❤️‍🔥🤝

08/06/2026

Six items worth your money this summer. 🔥🤑 Fitgods Edition.

Shop with us this weekend at North County Mall (Escondido), located inside Cultured Vibe Retail and Events

Or shop online through the link in our bio. 💪

08/05/2026

Highlight of July!! 🔥🔥💪😎
Thank you, Camp San Marcos TC for inviting us and for all the support.

We had an amazing time connecting with The Camp community. It was incredible to see so many Fitgods supporters repping the brand, much love to every one of you! ❤️

We’re grateful for opportunities like these and can’t wait for the next one.
Let’s run it back!! 💪🔥

Go show some love and support your local gym, Camp San Marcos TC

08/04/2026

🙄🙄🙄 AJMallett

We love Crunch Oceanside and Anthony (maybe 😂).
Anyways, thank you for hosting us and opening your doors to us. 🫶

🤝 Follow Fitgods® for community, growth, & sportswear.

07/29/2026

Why did you show up to the gym today? ❤️💪

Thank you, Crunch Oceanside for hosting us yesterday during your End-of-the-Month Member Appreciation Day! 🙌🥳

Thank you to our customers and everyone who stopped by to share their story on camera. It was amazing to hear everyone’s answers. We’re truly grateful for your support. 🫶

We all show up for different reasons... including to stay sexy, Arlo 😊🤣

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Vista, CA

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