Sendero Provisions Co.

Sendero Provisions Co. Sendero Provisions Co. makes quality apparel inspired by the landscapes and culture of the wild American West. This is the basic calling of Sendero.

makes quality outdoor provisions inspired by the landscapes and cultures of wild, wild America. We cut our teeth roaming the bare deserts of the Southwest looking for geologic wonders and glorious adventure. From our old-school days as geologists mapping in the field to new-school days spent on a cold mountain stream chasing native rainbows, our inspiration comes from our connection to the land an

d the cultures that represent it. We make gear that embodies this- super slick products reminiscent of a time long past that will call you to the wild. SPIRIT of the WEST // SOUL of the WILD


THE NAME AND THE REASON
“Sendero” is the Spanish word for “trail” or “path.” Although the origin of the name is uncertain, around these parts if you’re going out to walk a “sendero,” there’s a good chance folks know exactly what you mean. We like to think we’re building our own “sendero” here by following the trails blazed by our role models and industry leaders. We stand wholeheartedly with outdoor inclusion, cultural preservation, public land protection, and conservation through wildlife management. We’re more or less simple folks, and we hold our values high: an honest handshake, a hard day’s work, free-flowing rivers, native fish, public land, quality gear, live music, art for art’s sake, craft beverages, and fine Texas BBQ. WHO WE ARE
Sendero is a rag-tag group of industry outsiders. We're geologists, artists, adventurers, friends, and fishin' partners. For better or for worse, they don't teach inventory management, supply chain, or fabric sourcing in geology classes, but we're figuring it out. We're Central Texans and proud of it, but the deserts of the American Southwest and slopes of the mighty Rockies are also our homes. We're climbers, river junkies, fly fishers, and story tellers- although the last two might be the same thing. If you see us out and about, send us your best "YEE" and let us buy you a cold one.

09/02/2026

Kickin’ off our Labor Day Sale with a cold one in hand! Hop on over to SenderoPC.com for some smokin’ hot deals.

Better get in there while ya can...we’re comin’ for your computer next.

Turns out the back nine leads straight to happy hour.Featuring// The Wyatt Pearl Snap in Southwest Stripe Teal and The M...
09/01/2026

Turns out the back nine leads straight to happy hour.

Featuring// The Wyatt Pearl Snap in Southwest Stripe Teal and The Mae Slip Dress

Service is loud but the drinks stay topped off.Featuring// The Prescott Western Shirt and the Dottie Western Dress
08/31/2026

Service is loud but the drinks stay topped off.

Featuring// The Prescott Western Shirt and the Dottie Western Dress

New grounds crew moonlights at the rodeo. They can barely cut straight, but they do a good job keepin’ out the riff raff...
08/26/2026

New grounds crew moonlights at the rodeo. They can barely cut straight, but they do a good job keepin’ out the riff raff.

Featuring// Mae Slip Dress

Club rules: Jump shots allowed. Drinks on table are fine by us. Just no hitchin’ your horse to the club table.Featuring/...
08/24/2026

Club rules: Jump shots allowed. Drinks on table are fine by us. Just no hitchin’ your horse to the club table.

Featuring// Durango Flannel- Midweight

Pretty sure John Anderson wrote a song about this...Featuring// Miradora Dress , The Prescott Western Shirt, and Cheyenn...
08/21/2026

Pretty sure John Anderson wrote a song about this...

Featuring// Miradora Dress , The Prescott Western Shirt, and Cheyenne Western Blouse

Valet lost my spurs. Guess we’ll be here all night.Featuring// Durango Flannel and Rancho Waxed Jacket
08/20/2026

Valet lost my spurs. Guess we’ll be here all night.

Featuring// Durango Flannel and Rancho Waxed Jacket

08/18/2026

New artwork came to life and asked for a cold one. Couldn’t help but oblige.

Featuring// Desperado Shacket in Charcoal

Address

319 S 4th Street Suite 6
Waco, TX
76701

Opening Hours

Monday 10am - 4pm
Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 4pm

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