Rugged Gear & Apparel. Dedicated to the Bird Dog Lifestyle! Brand
20/03/2026
We’re proud to share that Pointer Traditions products are now available at Orvis!
From the beginning, our goal has been to build premium dog gear that works hard, looks right, and holds up in the field. To see that work carried by Orvis is a meaningful milestone for our brand.
🇺🇸 American made. Field ready. Built to last.
24/11/2025
Murphy looking regal in his Winghshooter Camo Collar!
📸:
07/10/2025
Dog days aren’t just for summer.
📸: .lindner
07/09/2025
We just dropped Blaze Orange Vintage Camo Collars and Leashes!
29/06/2025
This Land Cannot Be Lost. The Fight Is Not Over! The clock is ticking. This isn’t the time to sit back!
Even if you don’t hunt on public lands with your bird dog, the sell off of these lands will negatively impact all of us for generations to come.
Speak Now: Call Your Senators Immediately
📞 U.S. Capitol Switchboard: (202) 224‑3121.
11/03/2025
What’s your favorite trout design? 🎣
15/01/2025
Old ways, new memories.
📸:
02/07/2024
Dusty rocking his new puppy collar!
📸:
07/02/2024
Wingshooter Vintage Camo Collars are back!
12/10/2023
Wingshooter Vintage Camo Collars are back in stock!
22/11/2022
Don’t miss out on this deal!
15/10/2022
Your Halloween setup isn’t complete without a carved pumpkin! 🎃Download our pointing dog pumpkin stencil!
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Our Story
Welcome to Pointer Traditions (formerly Liver & Roan)! We're a small, family owned and operated business excited to bring you a line of products dedicated to the Pointer lifestyle.
We were inspired to start the company after raising our first German Shorthaired Pointer, Hudson. As proud owners, we always wanted to show our love for our new addition to the family. There were a few options for Pointer inspired gear out there, but finding anything of real quality was a real struggle.
THE POINTER WAY OF LIFE
While we don't raise Pointers for a living, the breed has certainly made us who we are. We see the Pointer breed as an icon and standard that all other breeds strive to be.
It's not about hats, t-shirts, or dog supplies…it's about a way of life. It’s a way of life that has no geographical boundaries. Whether you live in the fields of the midwest, the suburban neighborhoods of the east coast, or all the way on the other side of the pond, we want you to carry that Pointer lifestyle with you.
-David Lewis
Pointer Traditions, Founder
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