23/03/2021
Created by Jude Barah Fonkividzem, the namesake brand JBF by Jude symbolizes the journey of a person from the basics of the earth to the limitless success of the sky. Dreamt and visualized as a statement of not only fashion but also of identity, the brand represents the aspiration for the very best that life has to offer, for those who are discerning in their taste for the good life.
Born from the earthy tones of Africa, yet embodying its richness and moulding it to the elegance of the modern world, JBF by Jude is the boundary between the modern and traditional, the land and the sky, forever evolving and changing, yet always there, like the horizon where sky meets earth.
At JBF by Jude, we test the boundaries of excellence every day to bring you creations that express your uniqueness to the world. Which is why our initials also stand for our motto “Journey Beyond Fashion”.
