27/02/2021
During the Covid-19 pandemic, it’s been harder to build and create new business when you can’t communicate with people in person. With fewer opportunities to meet clients and customers, you need to focus on how you can creatively and consistently reach people in ways that may be new to you.
Business owners are increasingly relying on digital marketing to promote their business, but many of them have never learned how to optimize their online platforms. If you don’t know where to start, it can be especially difficult to create a digital marketing strategy to meet your business’s needs during the pandemic.
In the digital age, your clients expect to be able to get information about you online fast. Are you still open for business? Do you have special hours? How are you taking precautions for safety? Are you doing anything new or special to help clients during this time?
If you haven’t posted to your social channels in weeks, haven’t updated your website or aren’t available through online chat or phone call, people are likely to move on. Inconsistency leads to doubt and people expect clear answers quickly. Make it easy for them to do business with you by being direct and upfront about your status and how you can help solve their problems.
Pro tip: Use a pinned post on your social media channels to answer frequently asked questions and include estimations of your response times, especially if it is longer than normal. Answer direct messages as quickly as possible, even if it is just to acknowledge you have received it and will get back to them.
Realizing that your customers are also struggling and how important it is for you to show up for them is key to maintaining relationships. You can do this in several ways, such as being present online, staying consistent with your communication, being direct and showing empathy.
Many of us are struggling right now, and your customers have other priorities. Optimizing your digital marketing and making empathetic, informative communication a regular practice makes it easier for everyone to find you and rely on you when they’re looking for the solution your product or service provides.
