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07/05/2025

Check out our Summer Legacy Crewneck still available now on our website. Perfect for the season.

04/05/2025

Carefully crafted lightweight crewnecks. Including durable leather patches. Be sure to check it out now at the link in bio.

02/05/2025

ORSON SMITH FOR ICON LIFESTYLE .lifestyleco

01/05/2025

Our Summer Legacy Crewneck is now available for purchase on ICON-LIFESTYLE.COM. Thank you all for your continued love and support, we appreciate you so much.

28/04/2025

Introducing our latest handcrafted creation - featuring bold leather crosses made to stand out. Our Summer Crewneck will be available for purchase this Thursday, May 1st, at 11AM.

Every detail is shaped by hand, making each piece truly one of a kind. Each piece features a small red stitch running through the cross, intentionally designed to naturally fall out over time. This detail serves as a reminder of the timeless strength and enduring story of the Armenian “Kachkar.”

Proudly made with heart, soul, and pride.

06/02/2025

We know it’s been a little quiet on our end - life has been very busy. That said, we’ve been putting in the work behind the scenes, creating new handmade pieces and refining every detail. Grateful for all the love and support. More to come soon.

05/09/2024

Select size still available for purchase. Link in bio. Thank you for all your support.

29/08/2024

Limited quantities still available for purchase. So grateful for all of your support. Link in bio.

26/08/2024

Our Summer Campaign featured the rich tradition of backgammon, known as “tavloo” in Armenian. Far beyond a mere game, tavloo is a cherished cultural practice that unites generations. It’s a beautiful blend of strategy and camaraderie, fostering bonds among family and friends. Through our campaign, we honor this timeless tradition and the deep cultural connections it represents.

23/08/2024

4 Years of Icon Lifestyle. Couldn’t have done it without all of your love and support. Appreciate you all so much.

19/08/2024

4 Year Summer Tee. Available for purchase tomorrow at 12PM EST on ICON-LIFESTYLE.COM

25/07/2024

SUMMER 2024 / 4 YEAR ANNIVERSARY TEES IN PRODUCTION / AUGUST RELEASE .lifestyleco

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