17/08/2024
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17/08/2024
📢Grand Opening📢
SCENE by ICEFIRE 主題店，今天正式開業！
Shop 27-29, Level 10 Langham Place, 8 Argyle St, Mong Kok
香港旺角亞皆老街8號朗豪坊10樓27-29號鋪
16/08/2024
SCENE シーン
美しいシ ーンは永遠に不滅です。
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#シーン
13/08/2024
SCENE by ICEFIRE is Back in Hong Kong!
We're so excited to share this news with you all!
For years, our team has been working hard to bring you the best fashion and quality apparel in Hong Kong. And now, we're thrilled to say that SCENE by ICEFIRE is officially returning to the city! We can't wait to reconnect with all our friends and fans.
Join us on August 17th as we open the doors to our brand-new store in Langham Place, Mong Kok. This store is not just a showcase of our history, but a promise to create new fashion classics with our unwavering commitment to quality and service.
Address: Shop 27-29, 10/F, Langham Place, 8 Argyle Street, Mong Kok, Hong Kong
14/06/2024
SCENE x Newest Collaboration Project"New Heritage" Capsule Collection
GROCERY has once again collaborated with us to launch a brand new vintage workwear capsule collection called "New Heritage". The collection pays homage to traditional American workwear style, reinterpreting classic items through meticulous craftsmanship and finishing techniques, bringing these vintage elements back to the urban streetscape.
The collection is now available for purchase on the official SCENEbyICFIRE website as well as at THE SCENE GARAGE pop-up store.
*www.scenebyicefire.com*
THE SCENE GARAGE POP-UP STORE
Date: June 14, 2024 - June 17, 2024
Location: THE GARAGE, G/F, D2 Place TWO
Operating Hours: 11:00am - 7:00pm
13/06/2024
THE SCENE GARAGE
SCENEbyICEFIRE, INNO Models and Milkcargo will be hosting a pop-up store at THE GARAGE in D2 Place, Hong Kong from June 14 to June 17, featuring a 1:64 scale “SCENE ICEFIRE Edition” of the 80s Honda City Turbo II!
The iconic compact hatchback meets SCENE’s beloved 80s aesthetic, embodying the perfect blend of convenience and personality.
A 1:1 scale City Turbo II display car will also be showcased, along with an assortment of exclusive merchandise. Limited quantities available, so don’t miss out!
THE GARAGE, G/F, D2 Place TWO
14- 17th June 2024
11:00am - 7:00pm
10/06/2024
THE SCENE GARAGE // POP-UP STORE COMING SOON!
THE GARAGE, G/F, D2 Place TWO
�14- 17th June 2024
11:00am - 7:00pm
We will be hosting a special POP-UP STORE event from June 14th to June 17th. located in the basement of Phase 2. For this event, we have collaborated with .64 and to launch a limited edition Honda City Turbo II model car, filled with classic charm and stories!
The Honda City Turbo II was created in 1982, targeting young drivers. As a representative work of the development team with an average age of only 27, this small hatchback car housed a foldable Motocompo motorcycle, reflecting the people's attitude towards life at that time - convenience. It pioneered a new way of urban mobility.
We will also exhibit a 1:1 scale real vehicle of the SCENEbyICEFIRE version, allowing everyone to appreciate the exquisite details of this classic car up close, and there will be various SCENE branded merchandise available for sale on site, limited in quantity and while stocks last!
�
18/05/2024
We are extending our .hk pop-up store till 27th, May.
Drop by before it’s too late!
03/05/2024
“SCENE by ICE FIRE” exhibition
2/5 - 22/5 .hk
Shop 3, BELOWGROUND, B/F, LANDMARK ATRIUM,
15 Queens Road Central, Hong Kong
We are launching our first ever SCENE pop-up store at Landmark .hk
The exhibition has a clear objective, to revive our cherished classic brand in the city and showcase the diverse possibilities and creative capabilities of SCENE. In collaboration with local artist , we have crafted ten one-of-one SCENE Baseball Jackets.
01/05/2024
“SCENE by ICE FIRE’’ making progress with
01/05/2024
To explore the endless possibilities of SCENE, we have crafted 10 unique baseball jackets in collaboration with , each pieces are truly one of a kind.
We have used a variety of recycled fabrics to construct these pieces, some fabrics came from SCENE‘s own samples, while others are sourced from recycled clothes, ties, and even traditional dragon and phoenix quilts and blankets.
All of these fabrics are skillfully put together to complement the classic essence of SCENE.
30/04/2024
Our customization section will be held from 11:30 am to 6:30 pm on the 3/5 Belowground_HK
DM us for your preferred time slot and kindly leave your phone number for registration and more details.
See you there!
30/04/2024
RSVP for your own SCENE Custom Tote Bag 👜 with the talented !
Experience the revival of our iconic Scene Tote, now featuring the artistic touch of Sonic!
Join us at our exclusive pop-up event .hk on May 3rd to secure your limited-edition Scene Custom Tote. DM us before limited slots runs out, don’t miss the chance to personalize and create a one-of-a-kind item that reflects your unique style!
29/04/2024
2/5 - 22/5 .hk
We are launching our first ever SCENE pop-up store at Landmark BELOWGROUND, in collaboration with the talented textile artist .
Don‘t miss the chance to snag one of our ten unique upcycled baseball jackets.
Each jacket is a testament to our commitment to sustainability and craftsmanship, highlighting our timeless classic.
08/03/2024
NEW ARRIVALS *few in quantity
LONG UMBRELLA - NAVY / BLACK
www.scenebyicefire.com
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* Windproof up to - 100km/h
* Aero dynamic
* Sunblock factor 50+
* Fast dry fabric
* Comfortable to carry, in a luxurious sleeve with shoulder strap
* Protection for two people
* Strengthened fibreglass ribs
* 100% Dutch Design - 8 international design awards
防風達到-100公里/小時
空氣動力學
阻擋陽光的50+倍防曬係數
快速乾燥面料
舒適攜帶，附有豪華套袋和肩帶
可遮到兩人
強化玻璃纖維傘骨
100%荷蘭設計 - 8個國際設計獎項
08/03/2024
NEW ARRIVALS
FOLDABLE UMBRELLA // BLACK
www.scenebyicefire.com
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HeatShield Coating: Maximum UV protection of 50+
Heat-reducing material (temperature reduction of up to 40%)
Quick-dry material
Ultra-lightweight automatic (135g)
Umbrella tested in wind tunnels at speeds of 100-120 km/h
HeatShield 塗層：最高紫外線防護 50+
減熱物料 (溫度降低高達 40%)
快乾物料
超輕量自動傘 (135克)
雨傘在 100- 120 公里/小時的風洞中進行了測試
07/03/2024
10% discount on Designated Products on the Store.
www.scenebyicefire.com
CLASSIC TEE - OLIVE / KHAKI
CHINO - CAMEL / BLACK
EMBROIDERY 3M T-SHIRT - WHITE / BLACK / GREY
WASHED LOGO TEE - BROWN / NAVY
LOGO CAP - BEIGE / BLACK
BASEBALL SHIRT - GREY
COACH JACKET - BLACK
26/01/2024
臨近新年，剛好做了一堆SCENE / ICEFIRE的利是封，
獲取方式好簡單，只要在官網購買任何一件產品，我們都會送出一疊利是封（總共10封）
*注意：數量有限，送完即止
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As the New Year approaches, we have prepared a bunch of SCENE / ICEFIRE red envelopes.
Getting them is so simple, just purchase any item on our official website, and we will include a red envelope as a gift!
*Note: Available while stocks last.
#新年 #利是
#數量有限 #送完即止
17/01/2024
NEW ARRIVALS // SCENE MR MARTIN SWEATER. NAVY
Available now at www.scenebyicefire.com
• 100% cotton
• Regular cut
• Mr. Martin Badge at front
15/01/2024
NEW ARRIVALS // REVERSIBLE SWEATER. GREY
Available now at www.scenebyicefire.com
．Reversible Sweater
．100% cotton
．Regular cut
．Front "With Scene" logo
．Back "Scene & Baseball " logo
15/01/2024
NEW ARRIVALS // REVERSIBLE BASEBALL JACKET NAVY. WHITE
Available now at www.scenebyicefire.com
．Reversible Baseball Jacket
．Welt pockets
．Snap-button closure
．Front embroidered patch featuring "Scene Crew"
．Back embroidered patch featuring "Mr. Martin"
14/01/2024
NEW ARRIVALS // WASHED BADGE HOODIE. BLUE
Available now at www.scenebyicefire.com
• 100% cotton
• Loose cut
• Washed hoodie
• Left sleeve with an embroidered patch
�
14/01/2024
NEW ARRIVALS // SCENE CLASSIC SWEATER. BLACK
Available now at www.scenebyicefire.com
• 100% cotton�
• Regular cut
�• Classic sweater
�
13/01/2024
SCENE CLASSIC - HOODIE & SWEATER // NEW ARRIVALS
Available now at www.scenebyicefire.com
In the upcoming days, there will be a wide range of new sweater, hoodie, and baseball jacket styles being released! Make sure to grab a few more before the New Year to add to your collection and celebrate in style!
�
13/01/2024
NEW ARRIVALS // SCENE CLASSIC HOODIE. GRAY
Available now at www.scenebyicefire.com
• 100% cotton
• Regular cut
• Classic hoodie
28/12/2023
「毫無保留的演出，一首又一首耳熟能詳的歌，情緒高漲的觀眾，全無冷場的節奏，完場後仍迴盪著耳蝸中」
感謝 ，讓我們能成為支持《RubberBand Juntos音樂會》的一分子，希望往後有更多合作機會！
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07/12/2023
SCENE // Classic Tee - Khaki.
Available now at www.scenebyicefire.com
01/12/2023
SCENE - 23FW // CARGO PANTS
Available at www.scenebyicefire.com
Cargo pants are widely popular among the masses. They are not only practical but also appreciated for their functionality and rugged style, making them a trendy choice in casual and streetwear fashion. Cargo pants can be paired with various tops such as t-shirts, hoodies, or jackets, showcasing a casual and utilitarian style.
*Free shipping with the purchase of any 1 item (Limited Offer)
*Purchase socks at a discounted price with any product purchase.
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SCENE - 23FW // CARGO PANTS
已於www.scenebyicefire.com發售
Cargo褲深受大眾歡迎。不僅實用，其功能性和硬朗的風格而受到讚賞，在休閒及街頭風格中也變得相當流行。Cargo褲更可以與各種上衣搭配，如T恤、連帽衫或夾克，展現出一種休閒實用的風格。
*購買任何一件商品即享免運費（限時優惠）
*購買任何商品即可享受襪子優惠價格。
30/11/2023
UPCOMING // SCENE // CARGO PANTS // NAVY & OLIVE
29/11/2023
SCENE - 23FW // CHINO PANTS
Available at www.scenebyicefire.com
Our “SCENE chino pants“ are now available! Made with durable and resilient canvas fabric, they are perfect for everyday and outdoor activities. Featuring a sturdy metal button closure for easy wearing, and a relaxed balloon-shaped fit that provides comfortable leg space. With winter approaching, it’s a great time to grab a pair for the chilly season.
Canvas fabric
Metal pants button
Balloon pants silhouette
*Free shipping with the purchase of any 1 item (Limited Offer)
*Purchase socks at a discounted price with any product purchase.
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SCENE - 23FW // CHINO PANTS
已於www.scenebyicefire.com發售
我們SCENE的Chino褲已經上架了！使用耐用、堅韌的帆布布料製造，非常適合日常和戶外活動。配備金屬褲頭扣，提供更好的耐用性和穿著便利。褲型採用氣球褲設計，提供寬鬆舒適的腿部空間。現在是冬天的來臨，不妨考慮購買一條來應對寒冷的季節。
帆布布料
金屬褲鈕
氣球褲款式
*購買任何一件商品即享免運費（限時優惠）
*購買任何商品即可享受襪子優惠價格。
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SCENE I’M BACK - シーン ただいま . . . video production @theukiyostudio dir @edwardochan dop @hardy_yan Photo @alexchlau Styling @gel.yiu Layout @2kton Model @mokzeonming #Scenebyicefire #シーン #ただいま
シーン - Coming Soon - video production @theukiyostudio dir @edwardochan dop @hardy_yan #Scenebyicefire #ComingSoon #シーン
SCENE x @GROCERY ’New Heritage‘ Collaboration Classic American workwear, infused with a modern twist. Meticulously crafted to reimagine timeless silhouettes, vintage elements reinterpreted and brought back to the urban landscape. Now available on the SCENEbyICFIRE website and at the limited-time THE SCENE GARAGE pop-up. Discover the collection now! #SCENEbyICFIRE #GROCERY #NewHeritage
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