ADÉL Kovács⎪Trend Researcher⎪Design Consultant⎪

15/11/2023

Kollab is my latest project: My team and I were responsible for creating a community space from scratch.

We wanted to challenge visitors to interactions with matchmaking between people arriving from different disciplines. The space is changing its face monthly, thanks to hosts who organize programs and influence the atmosphere. The installative and multi-use furniture creates possibilities for different activities; concerts, table talks, co-working activities, workshops, exhibitions, showrooms, food tastings, markets, live acts, and so on. The modular logo also changes with every host.

We created this space for you, enjoy your time here and follow the transformation of Kollab. This project is a complex collaboration among talented people.

Co-Producer: Super Channel / Tibor Remete
Interior Design: Paradigma Ariadné
Graphic design: Ugly but useless
Gastro team: Nor/ma Budapest
Client: Nepirockcastle, Mammut
Photos: Ornella Mari, Szabolcs Molnar
Hosts for the coming months: 01_Dinghi, 02_Henger Studio, 03_David Szauder
Special thanks to: Filip, Pilea Projekt, Hannabi Hanna Helmle, Imola Radocz, Zsuzsanna Hodovan

09/08/2023

Takeover by Adél Kovács

Meta Spaces

“The age of social media has brought a new type of space into the world of fashion retail. When architecture and fashion meet in the creation of ephemeral spaces for the immediate presentation of new collections, for example, these temporary but real spaces are brought into the realm of the everlasting digital space as they are shared and re-shared on platforms like Instagram. Fashion spaces can best be defined, then, as a co-created, ever changing and prevailing meta-space where the dialogue amongst designers, consumers and industry leaders continues well after the real space has vanished.” Vésma K McQuillan

“The Eight” fashion campaign video collage projected onto a spatial installation. A collaboration between KEPP Showroom fashion designers (Teréz Havancsák, Anett Hajdú, Szandra Hofstadter, and Adél Kovács) and ZOA 3D Studio.
Screening: Budapest DesignWeek, Szervita tér - Kasselik Ház

Video screening of the fashion documentary “Nubuism” inside an infinite black box. Creative directors: Judit Garam and Adél Kovács, DOP: Eszter Csepeli, location: Nubu Studio, Szervita Square.
Screening: Budapest DesignWeek, Mono Fashion Store

“Primary Colors,” a video featuring fashion collections of students at the Metropolitan University. Real characters stuck in an imaginary space. DOP: Eszter Csepeli, art director: Adél Kovács.
Screening: Modern Magyar Képtár, Pécs

07/08/2023

I’m Adél Kovács, and the focus of my interest is how fashion brands present themselves through architecture and interior design. I work as a trend researcher, fashion designer, and design consultant. I studied at the Moholy-Nagy University of Art and Design and the London College of Fashion, and graduated as a fashion designer. Currently, I’m a DLA student at the Marcell Breuer Doctoral School of Architecture (PTE). This week, I’ll show you how fashion and architecture interact in my independent and collaborative projects.

Learn more about my aesthetic and background:

www.adelkovacs.com
hypeandhyper.com/the-algorithm-of-design-interview-with-adel-kovacs/

Have an inspiring week!

21/07/2023

The result of the creative retreat: branding and research

1. TREND ALGORITHM is my new project focusing on trend research and design consulting

2-3. Research of Fashion Spaces.
Photo: MoMA, Prada

10/06/2023

Photography art direction and mentoring for graduate collections
 
Wang Yia Ju / Sence of Unity
Vicky Lee took Mingwei's performance as a reference for her design, combining it with the Blinding Whites, So Transparent, and Shade of Saffron trends from Vogue. The collection is not only a combination of Asian and European cuts but contains references to traditional Buddhist clothing as well.
 
Regina Baranyi / Passion or Depression
In her collection, Regina reflects on her and her generation's biggest dilemmas. “Are you fighting to become someone? Do you know how much cucumbers cost? We are a sad generation with happy pictures. I want to live, not just survive.” The paper is also a tribute to Barbara Kruger's MOMA exhibition, “Thinking on you, I mean you, I mean me.”
 
Jázmin Abu Zant / Reupholstered silhouettes
Jazmin's collection was inspired by the different textures and shapes of Pamela Shamshiri's residence. He used furniture-like materials, heavy jacquard, and lacquered papier-mâché.
 
Jázmin Krutek / Foreign Relations
Jázmin's collection is based on the video game designed by artist Mimosa Echard. The video game takes place in a psychedelic, seemingly surreal and erotic universe where slime mushrooms interact with each other. For the samples, she manipulated her own photos taken in her permaculture garden.
 
Petra Ács / Dynamic Arcs
Petra's method of making clothes is based on the idea of a building designed by Frank Gehry for the Louis Vuitton Foundation. The human body is the structure of the building, and the clothes are the gestural roof structure balancing on the wearer. The glass structure is made of a pleated organza fabric, heat-pressed onto the adhesive lining.

Photographer: Csaba Kornél Vágó
Models: VM Models
Hair and Makeup stylist: Charlotte Pap
Thank to: Roland Rab


.co

13/04/2023

"The modern warrior jackets move and breathe with the dancers, enhancing their motions. The lightweight and non-creasing fabrics allow the whole collection to be folded into a single small cabin bag making it a breeze to transport them on the performance’s international tour."

Inspired by the iconic samurai armor, the contemporary dance costume collection „It Contains hard parts” features lightweight technical fabrics and laser cutting technology, utilising the advantages of digital fabrication in distributed design. The modern warrior jackets move and breath the danc...

15/01/2023

…before we can subscribe you, you need to confirm that you are human.

05/01/2023

09/12/2022

I took this photos in the Abu Dhabi desert last weekend.

Object Calligraphy exhibition

Production by METU Concept Agency
Curator: Adél Kovács
Installation Designer: Árpád Hunor György
Loacation: Etihad Modern Art Gallery, Abu Dhabi
Exhibitors: Noémi Wakabayashi, Xinyue Li, Fanni Tóth, Tekla Pécz, Jia Yu Wang, Viktor Varga, Zina Szabadszállási-Tóbi, Annamari Kmetyó

www.objectcalligraphy.metropolitan.hu/en

19/11/2022

Swimming in art.

14/10/2022

Tomorrow will be a mash up of Japanese design and Mexican joie de vivre, can you guess what are we up to?
Simon Hukaya’s new eyewear collection Optifold Exhibition at Tipton Eyeworks

12/10/2022

METU BA & MA SHOW today evening at

Photographer
Photo concept creation and mentoring by me :)

01/09/2022

Objects of our folk art collection with .
How can we revive folk arts in a contemporary way?

11/07/2022

I made that kimono from seven different types of paper, in my first year of university. I found the reference shibori technique kimono in a book that my brother had bought me in Japan. I have such a nice memory of working on that piece day and night with a lot of support from my family.

Dreaming about opening a kimono store.

05/07/2022

Waiting for that new trend.

11/05/2022

"Emptiness plays an important role in my life. “Ku,” gives me the opportunity to unleash my creativity without anything distracting me. Therefore, I only own exactly as many objects and garments as strictly necessary in my daily life."

Read more about my sustainable lifestyle in the new book (A fenntartható divat kézikönyve) by BenceCsalar

Portraits and interior photography by / mixed with some Mexican street art photography taken by me.

12/04/2022

14/03/2022

“It takes darkness to appreciate the light.”

08/03/2022

07/03/2022

禅

03/03/2022

Desktop

01/03/2022

Digital collages for

17/02/2022

The algorithm of design - Interview link in bio.

Mexico City - Budapest

04/02/2022

"Trend forecasting and design consultancy are related concepts, as trend research precedes the design of products or services. Trend forecasting should be done to ensure that our products and services are useful for as long as possible. This is a sustainability aspect as well. I work to avoid creating something that becomes useless or goes out of fashion. This already saves energy, materials and maximizes profit in the short term. A good quality, durable product can be worn for years, retains its value and can even be sold again. In design consultancy, I believe it is important that a brand’s products, services, packaging and communication are authentic, easily distinguishable and functional. I work out my trend analyses based on research, but at the same time, following my intuition."

We have talked to fashion designer Adél Kovács before, and you could meet her already in the columns of Hype&Hyper when we interviewed NUBU in our artist duo series. After 8 years of collaborat…