09/10/2025
Our Story
Beershorts started with a cold beer and a great story. Back in 2007, I was sitting at a bar with my dad, catching up over a couple of brews. He started reminiscing about the 1980s, when his beer of choice was Stroh’s and his hair was freshly permed.
He told me about a pair of shorts he had back then, complete with loops on the side to hold a can of beer. One side read “Stroh’s,” the other “Shorts” (because, of course, Stroh’s spelled backwards is Shorts). Stroh’s Shorts. Genius, right?
As he was telling me this, we both agreed: this was too good an idea to stay in the past. So we set out to recreate the magic. Thus, the first version of Beershorts was born. We made plenty of mistakes (turns out, beer-fueled product development is not always a straight line), but we managed to bring a fun, quirky product to beer lovers everywhere!
Still, there was so much more we wanted to do ... better materials, smarter design, a touch of magic. But we didn’t have the funds or the know-how back then. Fast forward to 2022: inspiration struck again. This time, we wanted Beershorts to feel less like a novelty and more like a superpower. Imagine: your beer in your hand one second, then p**f! ...magically attached to your side the next.
Now, with years of experience, the right connections, and a stubborn streak for solving problems, we set out to make that vision real. What you see today is the result of countless prototypes, late-night testing sessions, and more than a few “cheers” along the way. We’re beyond excited to finally share the new and improved Beershorts with you. Get ready to experience the magic for yourself