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30/07/2026

✨ Every pregnant mum should know how to do this before birth...

Learning how to hand express colostrum can help you feel more prepared, more confident, and ready for those first precious feeds. 💛

Colostrum is often called liquid gold because it’s packed with antibodies and nutrients that help protect your baby from the moment they’re born.

As midwives, we recommend discussing antenatal expressing with your healthcare provider. For many pregnancies, it’s appropriate to begin from around 36 weeks if there are no medical reasons not to.

In this video, I’m showing you exactly how to hand express colostrum step by step so you can feel confident before your baby arrives.

✨ Save this to watch again when you’re closer to birth.
🤍 Send it to an expecting mum who’ll thank you later.
👇 Have you heard of antenatal colostrum expressing before?

27/07/2026

Breastfeeding with an oversupply? This simple tip can make a big difference. 💜

If your breasts feel overly full, uncomfortable or you’re leaking between feeds, you may have an oversupply.

As a midwife, here’s what I recommend:

🔥 Before a feed: Apply gentle warmth to encourage milk flow and help baby latch more comfortably.

❄️ After a feed: Apply a cold pack to reduce swelling, ease discomfort and help settle inflammation.

Remember, expressing more milk than your baby needs can actually encourage your body to produce even more milk, so it’s important to manage oversupply carefully.

💜 Save this Reel for later and share it with a breastfeeding mum who needs to see it.

20/06/2026

Day 2 ✔️
Coffee ✔️
Amazing conversations ✔️
Changing the maternity space ✔️

There’s something powerful about seeing a brand created by midwives and mums, backed by real experience, and built with mums in mind. 💜

Who’s visiting us at Brisbane PBC Expo today? Drop a 💕 below!

ExpoDay2

09/06/2026

Third baby, but somehow packing my hospital bag still feels just as exciting 🥹💜

You’d think I’d have it all figured out by now, but every baby is different and every journey into motherhood is special.

This time around, I’m keeping it simple and packing the essentials I know I’ll actually use—products designed by midwives who understand what mums need during those first precious days.

✨ Feeding support
✨ Postpartum recovery essentials

The bag is packed, the countdown is on, and our hearts are ready to meet our newest little love 👶🤍

Third-time mums, what’s the one item you pack every single time?

Save this for your hospital bag checklist 💜

08/06/2026

🚨 Crying is a LATE tired sign.

Look for the early cues instead: yawning, looking away, rubbing eyes and staring into space 😴

Save this for the next time your little one is fighting sleep 💜

#̭parentingtips

13/05/2026

🎉 Sydney, we’re back! 🎉

We’re celebrating 2 incredible years exhibiting at the Pregnancy Babies & Children’s Expo and to say thank you, we’re having our biggest expo celebration yet! 💜

✨ Exclusive expo-only deals
🎁 A special bonus free gift from one of our amazing partners (while stocks last)
👶 Meet our midwives and ask all your pregnancy, birth, breastfeeding and newborn questions

Come visit Midwives Own Brand and celebrate with us in Sydney! 🤍

11/05/2026

POV: You’ve just had a baby and discover postpartum underwear that feels NOTHING like those bulky hospital “mum nappies” 🤍✨
Our MOB Postpartum Underwear is the recovery essential every new mum deserves.
✔️ Super stretchy to fit your changing body
✔️ Soft, breathable and unbelievably comfortable
✔️ Designed to hold maternity pads securely
✔️ Midwife-approved for the fourth trimester
✔️ So comfortable, you’ll want to pack extras in your hospital bag
Because after birth, comfort matters just as much.
Created by midwives who know exactly what mums need during recovery 🤍

04/05/2026

Breastfeeding myths… BUSTED 👀🤍
Two midwives. Real talk. Evidence only.
Because outdated advice has no place in your feeding journey.
At Midwives Own Brand, we’re here to give you honest, evidence-based guidance so you can feel confident in what’s right for you and your baby.
Save this 🔖 send to a mum who needs it & tell us… what myth have you been told? 👇

30/04/2026

Cleaning your newborn’s eyes is a small step that makes a big difference 🤍
As midwives, we always recommend a gentle inner → outer wipe using a fresh cotton pad for each eye to help reduce irritation and prevent infection 🫧
Simple, safe, and something every new parent should feel confident doing ✨
Save this for bath time and share with a mum who needs it 🤍

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