SIYA Hindu culture is rich with extravagant literature on the great goddess Siya. In the end, true love conquers all odds.

The most famous of which is the great Hindu epic Ramayana, which recounts the abduction of the goddess by the ten-headed demon Ravana. In this fantastic and adventure filled tale, Siya was ultimately rescued by her husband, Lord Rama, who waged a famous battle to defeat his adversary. Our designer, Siya Daryani shares parallel paths with the goddess of her namesake. The India-born Siya possesses a

n equally powerful love affair…with FASHION that is. Siya studied fashion in NiftGandhinagar for 4 years, which was proceeded by a year-long fashion marketing course. She then began to slowly make her mark in the Indian local fashion scene by establishing her own brand, Azalea, and sharpening her skills through various styling gigs. Not one to forget to give back to the country that has given her much opportunity, Siya and a friend were also tapped to do governmental projects in which they trained rural folk in embroidery and beading techniques. Despite her growing success in the country of her birth, Siya placed a brief pause in her budding fashion career when her very own personal romantic epic came into play. She was introduced to Rahul, the man she would eventually marry and then shortly thereafter, Siya moved to the Philippines. Siya’s passion for fashion however did not allow her to stray from her craft for very long. Passion like this most definitely cannot be ignored. Soon after settling in her new, adopted country, Siya decided to open up shop and continue to design under her eponymous label. Siya’s designs are made for very feminine, sexy, confident and worldly women that love to dress up for every occasion. Her pieces are a reflection of a highly creative mind that successfully combines colors, textures and patterns into a beautiful, east-meets-west aesthetic for people that are not afraid of standing out in a crowd. Though only having lived in the Philippines for less than a year, Siya is ready to jump into the Philippine fashion industry to make her own mark. She talks of a great respect for Filipino designers such as Rajo Laurel, Jun Escario and John Paras and hopes to learn from them, as much as she would like to share styles and techniques unique to India that she feels would be greatly appreciated by the very style savvy Filipinas. Manila is ready for something new, and Siya may just be the one to make those waves.



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