AUASBAN

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AUASBAN

AUASBAN AUASBAN, An Indian brand that can resonate with today’s woman. Founded in June 2018, the brand is

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Monday	10:00 - 18:30
Tuesday	10:30 - 18:30
Wednesday	10:30 - 18:30
Thursday	10:30 - 18:30
Friday	10:30 - 18:30

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https://auasban.com/

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Our Story...

AUASBAN (pro as “AA-US-BAN”) was founded on June 1st, 2018 by me, Anusmita Banerji. The aim is to become a household name for all clothing needs, and so, we have begun our journey with womenswear. The brand name, is an abbreviation of the names of some very important people to the brand. It stands for:

A – Amitangshu, my Father. An Indian Naval Officer who has been AUASBAN’s guiding light and its biggest cheerleader.

U – Udita, my Mother. A Social Science Teacher by profession, and the creative force behind AUASBAN, making sure that its designs are both unique and conventional.

A – Anusmita, Me, the Founder of AUASBAN. Trying to take in all the advice, the support, the criticisms, but mainly going with my own gut to make the brand awesome.

S – Sagarika, my Sister. An Aerospace Engineer, who has always been willing to be a pawn in my fashion experiments. AUASBAN’s very own model (whenever she has the time).

BAN – Short for Banerji. The family name that ties it all together!

The most important aspect of AUASBAN is the logo. It is an abstract flower form which comes from a bunch of spots on the brand’s official star icon. Pointer, my Dalmation, is the star icon for the brand after whose spots the logo has been designed.

AUASBAN – An Indian brand for women.

A brand that can resonate with today’s elegant, confident woman. AUASBAN’s design ideology is simple, clean, and yet chic. The garments are timeless, so they are wearable season after season. Some of the pieces are also reversible in addition to being timeless. The idea is to promote conscious buying in a world of impulse buying. AUASBAN is for the woman who is not just fashionable but also vary of her buying behaviour, and how it could impact the environment.

Portraying stories of traditional Indian crafts through clothes.. EXPLORATIONS, AUASBAN’s very own title for its collections, will explore the wide range of crafts that are the soul of India. Every year EXPLORATIONS will strive to learn about a new craft, and deliver eternal pieces of clothing to celebrate women.

2019, the year of launch, has begun with Hand Block Printing. A technique which requires skill and precision. It is a form of printing fabrics which has been passed on from generation to generation in India. A very popular, and hence very commonly seen technique on clothes. AUASBAN has developed a small collection of hand block printed garments in unique and classic styles. An amalgamation of Indian craft with western silhouettes which won’t easily fall out of trend.