DNA Creative Project

DNA Creative Project Inspire Infinite Creativity In recent years, society's focus on sustainable development has increased.

Using creativity to enhance different aspects of our daily life

D&A Group is a leading vertically-integrated chemical solutions provider. We offer a one-stop solution in the field of surface chemicals through our many years of professional experience and continuous innovation. Products are widely used in materials found in our daily life, helping to enhance their functions according to the perfor

mance requirements of different materials. We embrace the importance of sustainable development, and are striving to provide different eco-friendly solutions for various industries.

✨ Leather edges, but with true depth.The Gleam by D&A Edge Polymer delivers a global-first flowing pearl luster inspired...
17/07/2026

✨ Leather edges, but with true depth.

The Gleam by D&A Edge Polymer delivers a global-first flowing pearl luster inspired by the shifting, unpredictable iridescence of deep-sea mother-of-pearl. The result isn’t a static shine—once applied, it leaves a soft luminous halo that extends along the leather edge and gradually shifts with light and viewing angle, creating a refined “liquid light” visual effect.

Designed to enhance the overall look of finished leather—and available in a BIO-Circul® bio-based version for sustainability-minded production—The Gleam helps you achieve premium aesthetics without compromise.

👉 Click the link to read the full article and learn what makes this edge effect truly world-first: inspiration, performance highlights, and application details.

https://www.dna-group.com/en/world-first-flowing-pearl-luster-for-leather-edges-the-gleam/

📩 Request samples: [email protected]

09/07/2026

Day Two Highlights | D&A Edge Polymer Global First: Special-Effect Edge Paints Debut in Style

Now in its second day, the 26th International Shoes & Leather Exhibition in Vietnam continues to draw strong interest at our booth.

This year, D&A Edge Polymer is unveiling two globally first special-effect edge paint series—The Gleam and Rocky—marking their public debut at the exhibition.

✨ The Gleam — a pearlescent luster that shifts beautifully with every angle, creating a fluid, high-end look along the leather edge.

✨ Rocky — a rugged, authentic grain with a tactile, stone-like feel, delivering a bold and raw character that you can actually experience by hand.

Since launch, both products have been drawing crowds. Visitors have been especially impressed by the touch and the visual effect. If you haven’t stopped by yet, this is your chance—come experience the unique charm of these innovations firsthand.

📍 Saigon Exhibition and Convention Center (SECC), Hall B, Booth D09

24/06/2026

✨ A Global and Industry First Special Effect Edge Paint - The Gleam

Inspired by the iridescent brilliance of mother-of-pearl.

The Gleam isn’t a fixed, glittering pearl finish. It creates a soft halo of light—an effect that feels almost liquid in motion. The instant it’s applied, the glow naturally extends along the edges of the leather. As the angle changes, the light shifts as gently as ripples on water.

It’s subtle—yet never overlooked. This isn’t only about edge finishing; it’s a form of micro “light-and-shadow” artistry on leather. Under different lighting conditions and from different viewpoints, the edge appears to have its own character—sometimes calm and refined, sometimes softly luminous, like a quiet surprise concealed in the details.

For designers and brands seeking exceptional tactility and a distinctive visual signature, The Gleam adds a new level of subtle depth to leather goods.

🌍 A global and industry first—redefining the light aesthetics of leather edge paints
📍 First appearance: July 8–10 at The 26th International Shoes & Leather Exhibition in Vietnam
🎯 Hall B, Booth D09

22/06/2026

🪨 A Global and Industry First Special Effect Edge Paint - Rocky

Inspired by the natural texture of granite, Rocky isn’t designed for a smooth, satin-like glow. It’s made to reveal something more tactile—a rugged, hand-chiselled character with genuine visual depth.

Once applied, the leather edge forms a dense and uniform pattern of fine mineral granules, creating a real, touchable grain. The texture feels grounded and substantial, giving the edge a steady, confident strength—and adding a sense of warmth to every touch.

This is texture with attitude.

It’s rough, but never crude. Raw, but never unfinished. Like the intentional marks left by a master craftsman—one strike at a time. And the moment your fingertips slide along the leather edge, the authentic granular feel makes you look more closely and reach for another touch.

Every touch carries temperature.

Global & Industry-First - Rocky special effect edge paint, never seen before

📍 First launch: July 8–10 at The 26th International Shoes & Leather Exhibition in Vietnam
🎯 Hall B, Booth D09

20/06/2026

D&A Group | Happy Father’s Day

As a kid, you had a hero—your dad.
Now you’re grown—and you’re his steady support.

From clocking in and pushing through at work,
to carrying everything at home—thank you for doing it all.

Today, don’t rush.
Put your feet up—we’ve got the rest.

Happy Father’s Day!

18/06/2026

Oars in Hand, Forward Together — D&A Group’s Dragon Boat Greetings

With every stroke of the oar, we move forward—one step at a time, together.

We stand by unity—rowing as one, with steady effort and upward momentum as our spirit.

Let’s head forward with the same drive—like dragon boats pushing straight ahead—and seize new opportunities to achieve great success in the tides of our time.

D&A Group wishes you a happy and healthy Dragon Boat Festival—may your spirit stay strong and your progress never pause.

11/06/2026

D&A Group × Parsons School of Design : Young Creativity, in Full Bloom

D&A Group and Parsons School of Design have joined forces to cultivate the next generation of design talent. As part of a two-year curriculum partnership, D&A Edge Polymer and Lorence bring industry materials directly into Parsons’ Fashion Product and Fashion Product & Collection courses. Students work in Parsons studios with real, hands-on production practice—building production-ready techniques step by step, from refined edge finishing to structured material layering.

At the Students’ Works Exhibition on May 13, student showcased distinct creativity and exceptional capability. Taken together, their projects delivered a clear message: When young creators have access to professional-grade materials, their ideas evolve into designs ready for what’s next.

From the exhibition, three outstanding works were selected. D&A Group scholarships were awarded to recognize students for both standout creative vision and strong ex*****on aligned with industry standards.

We will continue to support young designers—bringing energy and momentum to more creative dreams.

Powering Creativity, Moving Dreams Forward
We Power Ideas

10/06/2026

For the way he moves | gift him a sneaker with attitude

This Father’s Day, forget the “grown-up” label. We’ve selected standout styles across multiple brands—vibrant colors, bold graphics, and street graffiti-inspired designs.

Because every step should feel a little more like being young.

08/06/2026

Spring/Summer 2026: the bowling bag is back.

Remember those 90s street-style moments—
the one you could spot instantly, swinging from a hand with that effortless “I’ve got this” energy?

It wasn’t just gear.
It was an attitude.

This Spring/Summer, we’re bringing back the classic silhouette—
rounded, dimensional, and perfectly sized to carry in one hand.

Still leather, still feel-good.
But lighter, softer, and made for summer days.

This isn’t for the bowling alley.
It’s for cafés, date nights, and showing up in style—on purpose.

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Flat 501-502, 5/F, China Shipbuilding Tower
Hong Kong

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