Founder & Owner of BALL'N Rodney Jeter is a Chicago native who attended Wichita State University and began his career in 1991 after serving time in the US Army. Normally, the Army and the Apparel business don’t mesh well together, however while Rodney was stationed in Korea, he played for the US Army Traveling Basketball Team, and he spent his down time visiting footwear and apparel manufacturing
factories. Rodney was fascinated with the process, and it was overseas, that a seed was planted, and he decided to launch a sports lifestyle brand called BALL’N. Being a product of his environment, Rodney conceived BALL’N, a lifestyle brand that embodies the essence of athleticism and basketball culture. With an instant audience and a buzz factor, the product, which consisted of tees and shorts, started making their way onto the basketball playgrounds. It wasn’t long before Rodney started supplying basketball uniforms to the hard core Chicago circuit, as well as supplying uniforms to many NBA players Charity Basketball Games. In the following years, he began working on securing a footwear partner, while simultaneously selling his apparel products and team uniforms to independent retailers and directly to consumers. “I’ve had some interesting alliances in my career; some helped me grow, and some have posed some significant challenges. Patience and perseverance have allowed me to prevail.” Since then, Rodney has partnered with a sourcing company, securing quality manufacturing and sourcing solutions. Since it’s inception, the brand name has become a vernacular term with many definitions in the culture, but for BALL’N, the commitment is the same from day one…great products, love for the game, and Rodney’s dream of building a black owned athletic brand. BALL'N will be releasing it first line of BALL'N themed NBA T-shirts and Hoodies with a NBALAB licenses. The BALL'N NBA collection will be available In August 2021 at Fanatics.com.
