Award winning womenswear brand, Tamara Chérie, expresses a modern language of clothing through the use of carefully considered design and an underlying minimal approach. Clean lines and refined silhouettes articulate a chic, contemporary attitude. The ready-to-wear brand reflects a balanced sense of timeless elegance and current intuitive design, focusing on achieving impeccable quality and the pe
rfect fit. With a sophisticated approach to cut, color and fabric, Tamara Chérie’s confident and immaculate designs offer women an investment wardrobe of discreet indulgence and understated, effortless style. Established in 2014 by Tamara Chérie, the brand has had incredible success, including ELLE South Africa naming Tamara as the Rising Star Designer of The Year during her first year of launching. Based in Cape Town, South Africa, the womenswear brand designs and produces all products locally from start to finish, ensuring the highest level of integrity of all finished products. Part of label's mission is to support high-end fashion manufacturing in South Africa, assisting in developing and sustaining the local production market.
