14/12/2017
Introduction
The name of our brand is Anti (which was derived from the word anti-social, written as ANTi and was established in 2017) and other brands. Anti-social (ANTi) was established to manufacture and sell clothing brands (Designers) proudly South African. Our clothing brands are designed for the urban culture; from everyday wear, office wear, casual outdoors, special occasions and sporting activities.
Brand name: ANTi (Anti-social)
Year Established: 2017
The Motto: Stylish Quality & Originality
The Vision
Our vision is to manufacture and sell branded clothing (Designers) proudly South African, and build ventures arcross the continent (Africa) and the world (Internationally). The fashion industry in South Africa is rapidly growing and the world is taking notice, we taking our Clothing Brands (Designers) made in South Afrca to the next level.
The Mission
Our mission is to create more opportunities for local manufacturer's and designer's.
*Provide affordable stylish originals and quality clothing.
*Provide more fashion style for shopping;
- "Life is made up of memories" and so, please be sure to invite us to be part of those moments through our clothing brands.
-People say "A person personality can be interpreted through how you behave and your clothing" and so, we pride ourselves to helping people find themselves through our clothing brands.
-Environmental health is important; It's true, We might not save the world today but through our recycling program we doing our utmost;
*Artistic Jewellery
*Recyclable Caps (Made Out of Plastic)
*Recyclable Clothes (Made Out of old clothing materials)
The Objectives
*The Heritage of clothing comes a long way before, people have always been indulge in fashion since the 80's and before (Our culture's proves it all).
*We aim at achieving proudly manufacturing South African brands (Designers) and not forgetting the heritage of fashion through;
-Affordable style.
-Comfort and long-lasting quality.
-Proudly South African originals.
-Clothing acknowledged by the fashion community and the world.
The Brainstorming
1. Manufacturing (Outsourced)
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2. Marketing
-Low Budget Marketing
*Internet (Blogging)
*Personal Service (Door to Door and Walk-ins)
*Upcoming Fashion shows
*Models (not professional but ordinary people)
*Events
-High Budget Marketing
*Commercial Programming (TV, Radio & Internet)
*Fashion Shows
*Models
*Billboards
*Newspaper Advert
*Big Events
4. Market
-Target Mark
*Our clothing brands are affordable from the lower-class, middle-class and the upper-class.
*We sell branded clothing from adults to teenagers, unfortunately for the toddlers and the new borns.
*Quality and originality;
Our strongest point is, we promise to produce stronger and stylish branded clothing.
5. Competition
-Lite Competitors (Less Demand But still Fashionable)
*Uzzi
*Identity
*Hemisphere
*Lee
*Soviet
*Levis
-Massive Competitors (More Demand)
*RedBat
*Vans
*Nike
*Adidas
*Ellesse
*All-star
4. The Differences
-Our pricing; people prefer to buy a brand because of the quality and the style; originality
*Our pricing are reasonable but not too cheap (we might not reach our revenue), affordable is the perfect word.
*Some Designers are costly; the quality and status of that designer speak for itself, the country currencies value too and the taste (style) of fashion.
-Style
*Our styling covers form the urban township to the Suburbs and both communities will be able to afford our selling price.
*We have taken the Hip-Hop culture combine it with the original Pantsula wear to create a locally branded clothing.
-Our brand combines both the township and the suburbs culture to create a Proudly South African brand (Designer).
*Branding; Township phrases, Rich people phrases, trending phrases, world known phrases, motivational phrases, inspiration phrases and the brand itself (Anti-social) has a ring to it.
-Originality (Motivation Behind)
*The brand was inspired by the founder(s) personality; I'm a very anti-social guy but again beside the personality, it has beautiful ring to it and I strongly believe it will impact the youth (because the generation of today fell in love with fashion and powerful words phrases).
*The brand will be locally designed, manufactured, branded and sold in the country (and internationally).
5. ANTi Clothing brands
-All clothing brands will be branded Anti-social (ANTi), designed for long-lasting wear and originality.
-The Trademark will be ANTi (which will be written as; A and N written as capital letters and T written as a cross; i written as a small letter).
-The Clothing;
*Shirts
-Long-sleeves T's
-Short-sleeves T's
-Sporting wear T's
-Vests
*Pants (Men's & Ladies)
-Skinny Jeans
-Straight-cut Jeans
-Trousers (Men's Only)
-Bikini (Lingerie) (Ladies Only)
-tracksuits (Two piece)
*Socks & Sanitation
-Colourful socks
-Boxers
-Lingerie
-Cologne, Perfume & Roll on's
*Accessories
-Watches (Men & Women)
-Earrings
