Superdry

31/08/2026

THIS IS HOW DENIM SHOULD LOOK. 👖

The Vintage Slim Straight Jeans in Heavy Stonewash Blue—paired with the Vintage Pique Rugby Polo.

Heritage style. Modern attitude. The perfect fit from top to bottom.
Crafted details. Authentic Superdry style. Effortlessly put together.

SHOP THE LOOK ONLINE OR IN-STORE.

https://superdry.co.za/collections/this-is-what-a-good-fit-looks-like-shop-the-mailer?mc_cid=84422550dc&mc_eid=c351e911f2

27/08/2026

New-season edit where relaxed comfort meets polished style.

The pink striped Oxford shirt brings a fresh pop of colour beneath two standout layers, the Luxe Casual Embroidered Loose Crew and the Country Club Appliqué Half-Zip. Paired with crisp white shorts, each look feels effortless, elevated and perfect for the season between seasons.

Shop the edit online and in-store. - Shop now

https://superdry.co.za/collections/new-season-edit-shop-the-mailer

26/08/2026

THE COASTAL EDIT Get 10% off

Choose a Classic Essential Ziphood and shorts from any of these three looks, including available colour variants. Add any third selected item, a T-shirt, cap, pair of slides or bum bag and receive an awesome 10% off all three items.

ONLINE EXCLUSIVE | LIMITED-TIME OFFER | SHOP NOW

https://superdry.co.za/collections/the-coastal-edit

21/08/2026

THE SUPERDRY & CO.
NEW ERA CONCEPT STORE
AT CANAL WALK IS NOW OPEN

Discover a whole new Superdry experience.
Join our in-store database and unlock
10% OFF YOUR FIRST PURCHASE.

Shop the New Season Collection
in-store or online now.

New customers only. T&Cs apply.

20/08/2026

Cape Town, the wait is almost over. ⏳

The Superdry & Co. New Era Concept Store is coming to Canal Walk Shopping Centre.

Get ready to experience a new era of iconic style, quality craftsmanship and bold new collections — all brought to life in our latest international Superdry & Co. retail concept.

📍 Canal Walk Shopping Centre, Cape Town
📅 Opening Soon
🛍️ A whole new Superdry & Co. experience awaits

Canal Walk, we’re almost ready for you.

The New Era is coming.

19/08/2026

THE COASTAL EDIT

Sun-warmed stone. Salt in the air. Nowhere you need to be.

A sun-washed striped Oxford and relaxed shorts,made for barefoot mornings, harbourside lunches and golden afternoons that turn into evenings.

Wear it loose. Roll the sleeves. Let the sea breeze do the rest.

Shop online at superdry.co.za and join our database to unlock 10% off your first online purchase.
Stores now open:
📍 V&A Waterfront, Cape Town
📍 Menlyn Park, Gauteng
Canal Walk, Cape Town—opening mid-August.
T&Cs apply. The 10% offer is available to new database customers only.

18/08/2026

THE COASTAL EDIT

The best days are never overplanned.

Salt in the air. Sun on your skin. Nowhere you need to be.

Layer a lightweight Oxford shirt over a classic tee and finish the look with relaxed cargo shorts, easy, breathable pieces made for warm days and wherever they take you. Wear it open. Roll the sleeves. Make it your own.

Shop online at superdry.co.za and join our database to unlock 10% off your first online purchase.
Stores now open:
📍 V&A Waterfront, Cape Town
📍 Menlyn Park, Gauteng
Canal Walk, Cape Town—opening mid-August.
T&Cs apply. The 10% offer is available to new database customers only.

THE COASTAL EDIT HAS LANDED COMPLETE THE LOOK. GET 10% OFF ALL THREE ITEMS. Choose a Classic Essential Ziphood and a cargo pant, swim short, or micro logo short on this page from any of the three Coastal Edit looks, including available colour variants. Then add any third selected item and receive 10...

17/08/2026

THE NEW-SEASON SHORT-SLEEVE POLO EDIT

A Superdry icon, made for the new season. Discover premium men’s short-sleeve polos crafted with signature crests, detailed embroidery and unmistakable heritage character.

From clean classics to statement styles, each polo brings effortless style to shorts, chinos or jeans.

Limited by design. Once your size is gone, it’s gone.

Shop online at superdry.co.za and join our database to unlock 10% off your first online purchase.

Stores now open:

📍 V&A Waterfront, Cape Town
📍 Menlyn Park, Gauteng

Canal Walk, Cape Town—opening mid-August.

T&Cs apply. The 10% offer is available to new database customers only.

15/08/2026

THE NEW-SEASON POLO & RUGBY EDIT

Premium men’s polo shirts and rugby shirts? Discover the latest from Superdry & Co. crafted with signature crests, detailed embroidery, and unmistakable heritage character. Limited by design. Once they’re gone, they’re gone.

Shop online at superdry.co.za and join our database to unlock 10% off your first online purchase.

Stores Now open at:

📍 V&A Waterfront, Cape Town
📍 Menlyn Park, Gauteng

Canal Walk, Cape Town opens mid-August.

Shop the new season before your size sells out.

T&Cs apply. New database customers only for the 10 percent.