27/08/2026
“Buy that which says ‘Made in South Africa’, because it is there.” – Eustace Mashimbye, Proudly South African CEO
At the media launch hosted by at , .sa officially launched the Local Fashion Police competition and unveiled this year’s esteemed panel of LFP judges: , , and ._.
As someone who always feels proud when stitching and posting my ‘Made in South Africa’ label, walking away from the room, I felt truly seen.
You can enter the Local Fashion Police 2026 competition by wearing South African brands and posting your look. Show your ‘Made in South Africa’ label, and tag the designers and brands you’re wearing.
This is more than fashion. It’s about jobs, craftsmanship, identity, and building an economy that wears its own. When we choose local, we choose each other.
Thank you to .sa, , TFG , and for creating this movement and putting your weight behind local talent.🇿🇦❤️
My coat: Mbaliyezwe Atelier.