13/08/2023
With the SS/23 season drawing to a close I thought I would share some of the lessons I have learnt from my first year and second season of trading, but before that I would like to thank each and every person who has brought a swimsuit from me.
I have a marketing background but ZERO retail experience and it has been so wonderful growing in confidence in my ability to produce a quality product and bring it to market. I am hoping to scale the brand over the next 12 months into more boutiques and produce new designs. I want to bridge the gap between luxury and affordable swimwear so please keep talking, buying, liking and supporting in any way you can!
Some lessons I have learnt:
⏺️ What works for one, does not always work for others.
⏺️ Be meticulous when confirming samples.
⏺️ Women are so hard on their bodies. I can’t tell you how many people have put them selves down when talking about wearing swimwear.
⏺️ Offering different coverages of the same style is a brilliant idea.
⏺️ Cheeky bum is still more flattering.
⏺️ Doing any type of manufacturing on a small scale is incredibly expensive.
Lastly although being in front of the camera is a fu***ng pain, it is absolutely necessary for people to be able to trust, and relate to your brand.
So thank you to all my Bahia Babies. I can’t wait to show you what’s in store for my next collection ❤️🔥❤️🔥❤️🔥❤️🔥❤️🔥
Beijos 🫶🏻
