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02/11/2026

‘Tis the season.

30/10/2026

Making a little Byredo winter magic in Tokyo.
It takes a village.

A Midwinter’s Tale Café, Tokyo, now open.
Come enjoy a coffee on us.
From October 30 to November 3.

Opening hours 11:00 AM - 7:00 PM
5 Chome-11-1 Jingumae, Shibuya, Tokyo



Videographer
Video Editor .am_
Producer .zip

A Midwinter’s Tale Café in Tokyo, from October 30 to November 3.In the northern part of Sweden lies a region known for i...
29/10/2026

A Midwinter’s Tale Café in Tokyo, from October 30 to November 3.

In the northern part of Sweden lies a region known for its rich traditions of folk art and craftsmanship. Quaint wooden houses are painted Falu-red, with white-painted gables and trimmings. It is here, in Dalarna, that a Midwinter Tale unfolds.

Bringing together past and present, tradition and imagination, A Midwinter’s Tale offers a glimpse into a Swedish winter: a place to gather and celebrate the season. Have a seat and enjoy a cup of coffee and a warm cinnamon roll, embracing a little bit of Scandinavia in the heart of Tokyo.

Opening hours 11:00 AM - 7:00 PM
5 Chome-11-1 Jingumae, Shibuya Tokyo



Place StandBy
Photographer Daisuke Shima / 志摩 大輔

29/10/2026

A red house popped up in Tokyo.
Have you seen it?

A Midwinter’s Tale Café in Tokyo.
Coming soon.
🤍🇯🇵

28/10/2026

See you in Tokyo. Very soon.

A Midwinter’s Tale Café
From October 30 to November 3
5 Chome-11-1 Jingumae, Shibuya Tokyo

CGI by .studio

26/10/2026

We have company.
This Halloween, meet Mojave Ghost.


AI Artists Alva Nylander & Elmira Ismukhamedova

Beauty speaks in many ways. Byredo for Numéro Netherlands, Issue 15: Decoding Beauty.Products usedEyeshadow: BorealisMat...
25/10/2026

Beauty speaks in many ways.
Byredo for Numéro Netherlands, Issue 15: Decoding Beauty.

Products used
Eyeshadow: Borealis
Matte Lipstick: On The Edge, Eperdu
Satin Lipstick: Redolence, Deca Dance
Liquid Lipstick Vinyl: Fantôme, Flushed, Red Light
Liquid Lipstick Matte: Marriage, Utopie

Models: Roos Schreiner JC 🦕 Mouna Models
Photographer: Lotte | Fashion Photographer
Hair: Foosie/Sophie vd Berg
Makeup: makeup & hair artist Düsseldorf| Berlin BYREDO
Nails: ꪀꪖﺃꪶ’ᦔ ᥇ꪗ ꪀꪑᥴ
Set design:
Production: CURRENT
Producer: Anastasia
Photography assistance: Nadia Dekker
Editor: Timi Letonja

Numéro

21/10/2026

A Midwinter’s Tale.
Look up. Something is coming from the North.

Casablanca Lily, a Night Veils Extrait de Parfum, where luminous gardenia meets Indian tuberose, rosewood and honey. Flo...
19/10/2026

Casablanca Lily, a Night Veils Extrait de Parfum, where luminous gardenia meets Indian tuberose, rosewood and honey. Floral and velvety with an irresistible depth.

Available now on Byredo.com, in Byredo stores and selected retailers.

Photographer Thibaut Grevet

BYREDO × IITTALA. Designed to shift with flame, scent and the changing light around it, LJUS turns everyday moments into...
18/10/2026

BYREDO × IITTALA.
Designed to shift with flame, scent and the changing light around it, LJUS turns everyday moments into rituals.

The holiday collection features a photophore, reed diffuser vessel, candle lid, candle base, incense holder and incense sticks in Bibliothèque, Burning Rose and Tree House.

Bibliothèque also returns as a reed diffuser, designed to accompany the glass vessel beyond the life of the fragrance itself.

Each piece crafted from glass explores the relationship between material, scent and atmosphere.



Photographer: Seemi Peltoniemi

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