12/07/2026
For ABRA, a contemporary Emirati restaurant by Chef Sahar Parham Al Awadhi, we developed an identity inspired by the dual meanings of its name. The visual language imagines the journey of the abra through water, carried by the current and moving through time, while drawing on the magical associations of abracadabra. Water, celestial movement and Arabic letterforms became recurring motifs, carried throughout the identity from the logotype to its patterns, objects and motion.
Arabic lettering developed in collaboration with