23/07/2025
You’ve probably noticed that we’ve updated our branding. But if you order from us, you might still get tags or cards with our old logo.
It definitely seems a little mismatched but here’s why we do it: we didn’t want to throw them out. We had a good amount of packaging left, and as a small business, we want to use everything we have, especially when it’s still perfectly good.
This is one of the biggest mistakes I made as a small business owner. When we first launched, I ended up making the logo and branding myself but I'm not a designer, so it didn't end up looking how I wanted it to. However, I had already ordered so much with our old logo so we didn't want to waste anything.
Sustainability matters to us. And part of that is being mindful of waste, even in the small things like stickers and tags. So while we slowly shift into our new look, you’ll still get a piece of our earlier identity too!
