Lunetterie Générale MENA

Lunetterie Générale MENA Lunetterie Générale is a design studio that creates exceptional eyewear made for everyday life. Made in Japan.

Travel Diary / Tokyo, Japan — starring Show KasamatsuOur latest campaign brings you on a cinematic journey rooted in the...
11/02/2026

Travel Diary / Tokyo, Japan — starring Show Kasamatsu

Our latest campaign brings you on a cinematic journey rooted in the quiet elegance of Tokyo’s 90s business-renaissance spirit. At its center is rising Japanese actor Show Kasamatsu, celebrated for his magnetic presence in Tokyo Vice.

Talent / Show Kasamatsu
Brand / Lunetterie Générale
Photographer / Eric Lamothe .ca
Creative Direction / Julien Couture
Stylist / Masahiro Hiramatsu
HMUA / Masa Kameda .kameda_hm
Production / Andy Dubois .duboiss, STUDIOSS.CO .co
Production Assistant / Yoko Suwa & Takeshi Komiya
1st Photo Assistant / Sebastian Haas
Assistant Stylist / Sanada Taishi

Introducing Grand Prix. Now available both in-store and at LUNETTERIEGENERALE.COM.
10/02/2026

Introducing Grand Prix.
Now available both in-store and at LUNETTERIEGENERALE.COM.

Travel Diary // Tokyo, Japan⁠New campaign and collection live Thursday 12.18.2025
10/02/2026

Travel Diary // Tokyo, Japan⁠
New campaign and collection live Thursday 12.18.2025

Lunetterie Générale Unveils a New Collection Through a Cinematic Tokyo Narrative How minimalism and quiet luxury will sh...
24/12/2025

Lunetterie Générale Unveils a New Collection Through a Cinematic Tokyo Narrative

How minimalism and quiet luxury will shape the next decade of luxury is no longer a speculative question, but a strategic reality. As the industry moves away from overt branding and accelerated trend cycles, a new value system is emerging one rooted in restraint, craftsmanship, and cultural intelligence.

Lunetterie Générale’s latest campaign arrives precisely at this inflection point, offering a cinematic narrative grounded in the quiet elegance of Tokyo’s 1990s business-renaissance era. Rather than chasing novelty, the brand doubles down on permanence positioning eyewear as an expression of intent, not impulse.

[Read Full Article on Platform]

Inside Lunetterie Générale: Julien Couture’s Cinematic Vision of Modern LuxuryFor Julien Couture, founder and creative f...
13/12/2025

Inside Lunetterie Générale: Julien Couture’s Cinematic Vision of Modern Luxury

For Julien Couture, founder and creative force behind Lunetterie Générale, eyewear is not merely an accessory — it’s a narrative medium. Rooted in his early fascination with cinema, Julien approaches design with a filmmaker’s sensitivity to emotion, proportion, and storytelling. Since launching in 2018, the French-Canadian designer has fused the elegance of French refinement with Japanese craftsmanship, crafting a brand that embodies the new codes of quiet luxury: precision, restraint, and depth. His mission is clear — to elevate eyewear from functional object to emotional artifact.

[Read Full Interview On Platform - Check First Comment]

Made to move with you.All the Time in the World — returning soon in all colors.
13/12/2025

Made to move with you.

All the Time in the World — returning soon in all colors.

Your fall style, decoded.
13/12/2025

Your fall style, decoded.

10/12/2025

Your ultimate essential for an elevated look that captures attention.
LUNETTERIE GÉNÉRALE — Designed in Canada, Handmade in Japan.

Made to move with you.All the Time in the World — returning soon in all colors.
09/12/2025

Made to move with you.
All the Time in the World — returning soon in all colors.

Lunetterie Générale is a design studio that creates exceptional eyewear made for everyday life.Made in Japan.
23/07/2024

Lunetterie Générale is a design studio that creates exceptional eyewear made for everyday life.

Made in Japan.

Address

202&203 Sol Bay, Business Bay
Dubai

Telephone

+97142766742

Website

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