When naming the brand, founder Sati Sargsyan was inspired by her hedgehogs (mother hedgehog և 6 cubs), which she likened to her needle-pad. About the founder
The founder of the brand Sati Sargsyan is a fashion designer. She graduated from the Department of Decorative Arts of the French-Armenian Professional Educational Center (CEPFA). She has worked in one of the leading fashion houses in Armenia
(eLSi) for about 10 years. In 2018, she founded the Vozni Handmade brand, inspired by her hedgehogs (mother hedgehog և 6 cubs), which she likened to her needle-pad. Designed and produced 2 lines of bags: "Voosh" made of linen threads and "Fancy" trendy belt bags and double-sided berets. During the days of the pandemic, she created a special collection of clothes and bags "Firdoos", the purpose of which is to draw attention to the problems of the preservation of Old Yerevan. The collection includes clothes and bags with photo-prints of Fredus Street and Old Yerevan buildings, as well as interior and exterior details. The presentation of the collection as an awareness campaign dedicated to the preservation of Old Yerevan was canceled due to the Artsakh war. During the days of the second Artsakh war, Sati Sargsyan, in cooperation with Matnots studio, was engaged in volunteer work. She taught sewing skills to displaced women from Artsakh, after which they were involved in the work carried out for the needs of the army. Within the framework of the Stand By Artsakh Women project, about 5,000 units of goods were sewn for the needs of the army, including a field mobile tent hospital - Lazaret. The Stand By Artsakh Women initiative was awarded a letter of thanks by the Armenian Volunteers Bank NGO within the framework of the Best Volunteer of the Year 2020 award ceremony. Sati Sargsyan is currently conducting sewing and modeling individual and group classes, masterclasses. She considers lifelong education important․
For the development of entrepreneurial skills, she regularly participates in various capacity building programs for women entrepreneurs.
