17/02/2023
..this!!! This was & will always be a strong & important part of our why 🤍
.as a fashion brand, it’s imperative to be about more than just your threads, to be more than just that hoody you throw on, it’s about standing for something, standing for or beside those that can’t stand on their own & standing with each other through the good & the bad!
.we feel incredibly privileged & proud to be able to support the truly wonderful organisation that is LLifeline Broken Hill Country to Coast LLifeline Clare Shop LLifeline Moonta Shop LLifeline Wallaroo Shop& the many other Lifeline Stores across regional Australia..
.for us, it was a no brainer. We found ourselves with excess stock after announcing our closure as a fashion brand & we thought long & hard about our options, but for us, we kept coming back to a handful of organisations that work tirelessly to make a difference in our communities, that continuously advocates for those that can’t advocate for themselves, & those that aren’t afraid to speak up for others & support them when needed most.
.our founder MMegan Lee Handis a huge advocate for mental health in our country, a space she’d love to explore & grow in as a speaker & advocate, she’s dealt with & continues to, her own mental health battles & knowing what Lifeline did throughout the pandemic for so many Australians & what they continue to do in our communities, for her the choice was easy.
.organisation’s such as Lifeline do incredible work in the mental health space, but in order to do this, they to need our help & support..by donating the last of our excess Aussie Battler Co. stock, we hope to clothe those that are struggling, & to wear our brand reminding them each day that despite their battles, they are worthy, they are enough, they are loved & supported & importantly, they are not alone!
.we love what Lifeline stands for….
‘Seek Help, Find Hope’
.please remember, there is ALWAYS help & please ALWAYS have hope 🫶🏼
.with love & support always, The AB Team ❤️
