03/03/2026
2015.
I was addicted to buying swimwear.οΏ½Before a holiday, my dad said: βYou have so many bikinisβ¦ you might as well create your own.β
So I did.
At first, it was small.οΏ½Colourful sets. Think aztec, florals, bold prints.
I added my own swing tags. Folded each piece myself.οΏ½Packed them into zip lock bags with a Mamph sticker on the front.
Very different times. Very simple beginnings.
Friends started asking for a pair. Then friends of friends. Demand grew. I built a website. Got a proper email address. Upgraded to canvas drawstring bags. Orders started coming in internationally, at one point, more than Australia.
It felt surreal.
So I did what most small founders do. I reinvested everything.
Bigger production runs. More stock. Bigger plans.
Instagram models (before we even called them influencers) were messaging me asking to wear the pieces.
It was exciting. It felt like momentum.
Then things shifted.
A copyright issue forced me to change manufacturers.οΏ½I had to start again.
New team. Smaller runs. Slower production.
I told myself it would be fine.
But deadlines werenβt met.οΏ½Sizing came back wrong. Pieces were incorrect. Money felt stretched. Energy felt tested.
I kept going, but something felt off.
Then COVID hit.
Shipping paused. Manufacturers closed. Customers waited.οΏ½Momentum stopped.
I tried again in 2023.
Invested carefully. Smaller quantities. More intention.
But production delays meant we missed summer.
And honestly, I was exhausted.
Since then, Iβve created pieces where I could.οΏ½Slowly. When capacity allowed.
Because the truth is, I never stopped believing in it.
I believe in the pieces.οΏ½I believe in how they make women feel.οΏ½I believe in doing it properly.
So instead of letting boxes sit in storageβ¦
Iβm choosing to rebuild it the right way.
And truly, the support along the way is a huge part of why Iβm still here.
Every order. Every message.οΏ½Every woman who chose to wear a piece.
It mattered more than you know.
This is the next chapter π€