Winter Genetics

21/07/2026

15/07/2026

Every bull has a job - and its not lazing about under the trees like this guy!

Some producers are looking to improve their replacement females, others are chasing extra kilograms, needing to join heifers or targeting specific carcase improvements.

We have assessed our bulls and applied ratings for buyers to compare the bulls within the Winter Genetics sale for their suitability to different jobs - Replacement Females, Heifer Joining, Growth & Weight Gain, Carcase Performance, All-Round Herd Bull.

Check out www.wintergenetics.com.au to request a sale catalogue and learn more about our cattle.

13/07/2026

The best sale bulls aren't produced in the final few weeks before a sale. They're shaped by years of breeding decisions and daily care. That's why we enjoy showing buyers the cattle before sale day. Seeing them in the paddock is one of the best ways to assess their structure, temperament and overall balance. Contact us to inspect the bulls.

10/07/2026

Every breeding decision starts with one simple question:

'Will this help our clients build a more productive and profitable herd?'

That philosophy guides selection at Winter Genetics. Fertility, structural soundness and commercial performance remain the foundation of every mating decision because we believe balanced cattle deliver the greatest long-term value.

08/07/2026

This week we start our count down towards the 2026 Winter Genetics Bull Sale on Tuesday 8 September.

Over the coming weeks we'll introduce the breeding philosophy behind Winter Genetics, and talk about choosing the right bull for your operation.

This year we'll offer 27 Poll Hereford bulls, developed from more than 35 years of selection in northern conditions for fertility, structural soundness and commercial performance.

Whether you already have Winter Genetics bulls or are visisitng for the first time, we look forward to sharing the journey with you.

02/07/2026

Backing our breed at the KLP 6th Annual Weaner & Feeder Sale at Clermont today. Good luck to all the lots.

📣 Herefords Queensland have pledged to donate an extra $5000 if the Grand Champion is won by a pen of Hereford or Hereford Infused Cattle 📣

A big thank you to Herefords Queensland for their valued sponsorship for our Weaner & Feeder Sale. They are kindly sponsoring:

🏆 Best Pen of Hereford/Hereford Infused Steers
🏆 Best Pen of Hereford/Hereford Infused Heifers

Herefords Queensland is a member-based committee dedicated to promoting and marketing the Hereford breed throughout Queensland. Their membership is made up of passionate Hereford breeders, many of whom breed and market bulls through on-property sales and multi-vendor sales across the state.

As a group, they are committed to showcasing the strengths and versatility of the Hereford breed and the value it brings to both seedstock and commercial operations.

We are particularly passionate about the role Herefords play in crossbreeding programs throughout Queensland, delivering fertility, functionality, temperament, and profitability.
Looking to the future with confidence and an open mind, Herefords Queensland is focused on supporting innovation, industry progress, and the continued success of the Hereford breed in an ever-evolving beef industry.

We appreciate Herefords Australia's ongoing support of the cattle industry and our local producers. If you'd like to learn more about them visit their website at https://www.herefordsaustralia.com.au/

02/07/2026

What to know more about our breeding program? Check out this article and our refreshed website www.wintergenetics.com.au Our first on-farm sale will be 8th September with a draft of 27 quality bulls bred for northern conditions. Follow us for more details.

Poll Hereford program built on decades of generational know-how.

27/05/2026

The supermarket says MSA grading is its only focus when buying beef.

30/04/2026

Thinking 🤔 Herefords?

Reproductive performance is the most important driver of profitability in a beef enterprise. While growth, carcase merit and market premiums all contribute to returns, none