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Peggy Concept Store

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Avalon Beach, NSW
Peggy Concept Store

Peggy Concept Store bringing you Fashion, Lifestyle, Art, Music and Culture.

14/08/2026

Things I find extremely chic, founder edition.

Not necessarily the things you can buy. The things that shape how you live, love, create, dream and express yourself.

What would you add to the list?

Evelyn x

13/08/2026

WHAT EVERYONE’S BUYING: The A.EMERY Vroman Leather Bomber Jacket.

Soft, supple leather, a timeless shape and the kind of forever piece that earns its place in your wardrobe. Dress it up with silk for a polished mix of texture, toughen it up with biker boots or keep it effortless with a really good pair of denim.

One jacket, so many ways to wear it. No wonder this one keeps disappearing.

Shop the A.Emery leather jacket in Store online now.

03/08/2026

NEW IN SIR. Floaty silk dresses. Chunky knits. Contemporary mini skirts. The perfect balance of soft and structured for a wardrobe you’ll wear on repeat.

Discover the latest SIR in store and online.

30/07/2026

Being chic starts with feeling comfortable in your own skin. deiji studios celebrates effortless dressing with pieces that feel as good as they look. Thoughtfully designed for every day wear and forever wardrobes. All available at Peggy now.

28/07/2026

WHAT EVERYONE’S BUYING: We’re kicking off a fun new series featuring what pieces our customers keep reaching for, reordering and asking us to put aside.
First up, the Nagnata Romeo Track Pant.

They have become one of our most loved pieces for a reason. They have all the comfort of your favourite track pants but look polished enough to take you well onto the weekend.

They’re the pair you throw on for your morning coffee, the school run, weekend lunches, travelling, airport days and everything in between. Dress them up with a blazer, keep them casual with a vintage tee, or add a soft knit when the temperature drops.

Swipe to see why they’re one of our top sellers, plus our Peggy Girl styling tips on how we would wear them.

The real question is… which colour are you getting?

27/07/2026

Before anything makes it onto the Peggy floor, I try it on.

Years of buying experience go into every piece I choose, so you know the Peggy edit has been tried, tested and thoughtfully considered.

Here are a few of my favourites from POSSE, Maggie Marilyn, SIR and Deiji Studios. I think carefully about how each piece fits, feels and styles, how it will work in a real wardrobe and whether it offers something you will reach for beyond one season or occasion.

Buying is such a personal part of what I do, and every decision is made with our Peggy girls in mind. I genuinely hope you find something here to love and make your own.

Discover the new season edit in store and online at Peggy Concept Store in Avalon Beach.

Which look is your favourite?

23/07/2026

PEGGY GIRLS ARE LOVING THESE RIGHT NOW:

EVELYN

Peggy founder Evelyn is keeping it tonal this season, pairing the Maggie Marilyn ‘So Easy to Fall in Love’ top with the Pumice Goddard Pant by got our pant by A Emery.

PEGGY GIRLS ARE LOVING THESE RIGHT NOW:

VICTORIA

A busy Mum-of-two with her third on the way, Victoria is reaching for comfort right now, living in her Nagnata pieces as her wardrobe shifts with her.

PEGGY GIRLS ARE LOVING THESE RIGHT NOW:

KENDALL

Kendall is all about a really good pant and jacket, and she has proven just how far the right pair can go by building two looks around one hero style, the Goddard Pants by A Emery Pumice and in Charcoal Pinstripe.

PEGGY GIRLS ARE LOVING THESE RIGHT NOW:

Kendall’s second look.

PEGGY GIRLS ARE LOVING THESE RIGHT NOW:

STELLA

Stella is proving that one great pair of jeans and a blouse can go from Boho to polished, both looks built on the Wyatt Jeans by Anine Bing the new Evanora blouse by Rixo.

PEGGY GIRLS ARE LOVING THESE RIGHT NOW:

Stella’s second look.

21/07/2026

See how Peggy Girl Stella styles the latest arrivals from RIXO
Designed with comfort in mind without compromising on style, these playful yet polished pieces are made to elevate your everyday wardrobe and become favourites you’ll reach for season after season. Click the link in our bio to discover the newness from RIXO

20/07/2026

IN FOCUS: Posse, the cool girl’s go-to for effortless vacation dressing. Designed with timeless silhouettes, natural fabrics and an understated aesthetic, these are the pieces you’ll reach for season after season. Explore our curated edit of warm-weather essentials and discover the perfect additions to your holiday wardrobe. Limited sizes available, so shop your favourites now.

07/07/2026

THE WAIT IS OVER: NEW NAGNATA.
The latest Nagnata collection has landed at Peggy. Fresh from Fashion Week and finally here, this is the collection everyone has been waiting for. Shop your favourites before they sell out.
Now online and in store.

Address

62 Old Barrenjoey Road
Avalon Beach, NSW
2107

Website

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