19/08/2026
One of my BFFLs (besties for over 30 years now) sent me a voice note the other day that stopped me in my tracks.
she said “imagine little Rikki-Lee. imagine how stoked she would be.”
and i just sat with that for a really long time.
because i am so guilty of living in the perpetual next. the next launch, the next design, the next goal, the next version of what this brand could be. always moving, always reaching, rarely stopping to turn around and look at how far i’ve actually come.
but little Rikki-Lee..
the four year old who spent years travelling around australia with her family in a caravan. who used to pack up her toys and clothes at caravan parks and door knock on strangers to try and sell them. who was absolutely feral for animal print from the moment she could form an opinion and refused to take off her little matching sets..
she would think this was the most incredible thing in the entire world.
that this is my job now.
that i get to design pieces that give other people that exact feeling she had: that aliveness that comes from wearing something that is so completely, unapologetically you.
she’s my why. i don’t think about her enough.
but she deserves to be considered in all of this. the little girl i was doing it for before i even knew i was doing it. 💗💗
if you have a version of yourself like that.. a younger you who had a dream before the world told her to be practical.. i hope you’re building something she’d be proud of too! Xx
Ty for being the most gorgeous sis Madison Ellis | Holistic Health | FNTP & forever reflecting to me what I need to hear 🥰🙏🏻♥️